Mark Longworth MISTD

Mark Longworth MISTD

freelance graphic designerLondon, United Kingdom
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Matt Willey
Grant Smith
Alex Bec
Mark Longworth MISTD

Mark Longworth MISTD

freelance graphic designerLondon, United Kingdom
Projects
  • Nike Ed
    Nike EdNike Ed is a campaign designed to change peoples perception of Nike and its relationship with Vietnam by creating a positive impact in the country in the form of an education aid donation that is influenced directly by the purchasers of Nike footwear, sharing their support in the form of a "selfie" of their Nike shoes in action. The campaign is in real time and as the more selfies get published online the further through Vietnam the aid reaches. Each selfie accumulates to one yard, and with
  • Mima
    MimaA live brief for mima (Middlesbrough Institute of Modern Modern Art) for their opening of the contemporary jewellery collection to the public. The design is based on the unique shapes and materials the contemporary jewellery is made from and I created 213 different pieces to represent every item in the mima's jewellery collection. The other part of the brief was to bring ownership of the collection back to the people and to do this I made a way for which everyone can contribute to the collection and feel part of it. The invites are sent out with the instruction that each shaped material is their key back to the collection. Upon the return the piece is collected and turned into a big community jewellery piece and then displayed within mima. Mima later asked me to reproduce this for the actual opening and have continued to contact me to produce more work for their jewellery gallery opening. The invites were later passed out at a contemporary jewellery festival called Schmuck in Munich. The opening of the gallery is in October 2014 where we await the return of the people and their tiny contributions to the collection.
  • 'I Have National Trust'
    'I Have National Trust'This project was credited with an D&AD Nominated award in 2014. The ‘I have National Trust’ campaign is established on twitter. It feeds into an app designed to speak with a contemporary voice to a new media savvy audience. This campaign aligns the National trust with aspirational places and activities. Designed to surprise and inspire people, the campaign will support users to complete their ‘bucket lists’ by creating welcoming, friendly and connected communities. ‘I have National Trust’ will embody the spirit of the explorer, adventurer and those of us that simply want to get out and do more!
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Work history
    Freelance Graphic Designer
    Internship at WSS where I helped with designs for print and websites, was involved in brand development and consulting, was present in meetings and pitched concepts to the clients. After leaving Wonder Stuff studio they invited me back to spend more time with them on a freelance basis after graduating University in 2015. This was a great opportunity to see the projects started while on internship and how they were implemented in my absence. It was also good to jump into branding briefs at different moments of their development. This experience made me feel I had taken away a lot of amazing insights into how the branding process should work and the benefits on the clients business.
Skills
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    Graphic Design
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Awards
    ISTD -Commednation
    Award for typographic excellence... Only 5 awarded in the year of 2015. http://www.istd.org.uk
    D&AD Graphite Pencil
    Awarded for the National Trust brand re-direction and advertising campaign brief. http://www.dandad.org/awards/new-blood/2014/national-trust-reconnect-our-relationship-with-nature-and-beauty/2473/i-have-national-trust/