A multi award-winning writer and producer with a background making creative content that captures imaginations. Oxford University graduate with a BA (Hons) in English Literature. Freelance journalist and copywriter with a background as an international feature journalist with experience in China, Europe, and Scandinavia. Published in a range of magazines and newspapers including the Daily Telegraph, The Independent, The Guardian, Yorkshire Post and Huffington Post and finalist in British GQ student writer of the year contest 2011.
- Local TV Digital TransformationMade Television was the biggest player in the UK local TV market when our first channels took to the airwaves in 2014. Our channels, covering the UK's biggest cities such as Birmingham, Liverpool and Leeds, aired on Freeview 7, Sky 117 and Virgin 159. In 2018 however we transformed our content model to become "digital-first" aimed at growing our digital/social media reach with short-form news, sport and entertainment elements. Within months, we grew our Facebook pages' collective reach from unde
Head of Programmes & DigitalMade Television
- United KingdomFull Time
• Senior management role in the national Made Television network, responsible for programming strategy, overseeing and managing major special projects and commercial campaigns with blue-chip clients after leading the successful growth of Made in Leeds. • Developed and produced branded content with commercial partners, including pitching directly to clients and agencies and managing projects from brief through to delivery. • Devised and implemented a network-wide commissioning process to raise the quality of Made TV output, drive producers to create stronger and more saleable formats, and to guarantee greater commercial returns. • Produced and delivered exceptional content, including a show for the British Travel Awards 2016 described by Made Television’s CEO as the company’s “most ambitious on-location shoot to date” and COO as “the best looking hour of TV we have made”. • Produced and delivered major network marketing events programmes including the Made TV local Lifestyle Awards, recognising retail and lifestyle brands in our key territories and producing live outside broadcasts of these ceremonies. • Selected by the Local TV Network as producer of ‘Digital Nation’, a weekly co-production with the BBC featuring the best stories from across the UK’s local TV stations for distribution.
Senior ProducerMade in Leeds TV
- Leeds, United KingdomFull Time
• Oversaw the entertainment programming team in the production division of Made in Leeds TV, the new city TV station for the Leeds region, during its launch and rapid early growth, delivering average BARB reach of over 800,000 viewers per month • Identified and grew talent, line managing a team of full-time staff and working with several freelancers to deliver the flagship daily magazine show (‘The Book It List’) as lead producer and presenter. • Sourced prospects and guests, wrote scripts and storyboarded packages, and presented each nightly programme, delivered on tight deadlines. • Managed production and station budgets, consistently delivering excellent output on time and within budget. • Led the station’s social media engagement strategy to take its Twitter following to over 10,000 and its Facebook following to over 12,000 within six months of its launch. • Wrote communications including press releases, programme proposals, and the company’s bids to Ofcom to win multiple licenses to broadcast across the UK before the network’s launch.
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- Broadcast Television