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Working with Agencies & Brands to create ideas that impact people and culture. Helping with the following: Brand Development & Management / Brand Properties & Platforms / Creative Strategy & Ideation / Integrated Marketing / New Business Can work independently or plugged into specific business functions and teams. Agencies and Brands worked for and on include: Axe/Lynx Global / Amplify / BBH / Converse / E4 / Honda / Innocent / Nike Foundation / PlayStation / Red Bull
Helping Agencies & Brands progress in the modern communications age.
Responsible for developing long term Brand Properties and Platforms across new and existing client business. Strategic and Client lead for all accounts worked on. Key role within New Business pitches & initiatives and part of the senior leadership team. Clients worked with: Honda / PlayStation / Converse / Innocent / E4 / Nike Foundation
Responsible for the strategic direction of specific marketing functions within Red Bull UK (culture marketing / student marketing / global leverage) as well as insight & innovation around new properties and marketing campaigns. Developed and managed marketing / advertising campaigns for Red Bull UK and international properties (Red Bull Music Academy / Red Bull Air Race / Red Bull Flugtag / Red Bull Bedroom Jam / Red Bull Reporter). Established the Daily Note, a ltd edition newspaper created for Red Bull Music Academy, which was archived in the V&A for being of cultural significance to London. One of three people in the UK business responsible for training the entire company on a course aimed and putting innovation and creativity at the heart of everyone’s role.
Worked across numerous piece of key business within the agency over my time including: Unilever / Inbev / Perfettie Van Mel. Lead the first digital campaign to be developed within the agency for Lynx / Axe. Managed the Central & Eastern Europe territories for Axe. Clients worked with: Lynx / Mentos / Castlemaine 'XXXX' / Woolworths