About me

A passion for developing ideas that impact people and culture. A love of emerging cultures and how they influence the mainstream. A fundamental belief in doing some good. I'm a Brand Consultant, specialising in developing modern strategies and ideas for a modern communications world, with an expertise in developing long term, brand initiatives that create real engagement and deep connections with audiences. Over 15 years i've been a part of and responsible, globally and within the UK, for commercially effective work that has impacted mainstream and sub cultures. I'm also working with a number of start-ups in the FMCG sector, helping to develop and launch unique, disruptive products into the marketplace and providing ongoing consultancy. Always looking for interesting projects and people to work with. Core Skills Brand Purpose & Visioning /Brand & Engagement Strategy /Creative Strategy & Ideation /Brand Experience Innovation Clients Include Axe Global / Amplify / BBH / Bio-Bean / BrewDog /Converse / E4 / Earn Studios Honda / Innocent /ITV / Jools / Lucozade Ribena Suntory / Merchant's Heart Military Athletic / Nike Foundation / PlayStation / PepsiCo / Red Bull Red Bull Music Academy / Studio of Art & Commerce / The Hydra / What If?

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Projects

• 15

  Red Bull Music AcademyCreated the first ever large scale marketing campaign for Red Bull Music Academy
• 2

  KANPAi! Magazine
• 4

  Girl Effect InstallationCreating an Installation to help get the voice of impoverished girls heard at the Women Deliver Conference 2013
• 1

  Cons Project LDNInitial project strategy for the Converse Space in London
• 5

  Merchant's Heart
• Access PlayStationAccess PlayStation was a platform created to help PlayStation re-connect with its hardcore gamers, based around a series of bespoke events.

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Projects credited in

• 19

  Kanpai! MagazineMerchant's Heart is a new mixer brand from the Suntory Group. The brand wanted to launch in the UK with a beautiful, specialist print magazine about drink-making that could sit alongside the likes of Noble Rot or Apartamento in a quality newsagent. Merchant's Heart, together with its agency Earn Studios, has a very modern approach to marketing - the brand didn't need to be the focus of the editorial, but just wanted to be associated with a credible title, made by and for the drink's industry's

Work history

I
I
Strategic Brand ConsultantIndependent
Mar 2015Freelance
Working with Agencies & Brands to create ideas that impact people and culture. Helping with the following: Brand Innovation / Brand Purpose & Visioning /Brand & Engagement Strategy / Creative Strategy & Ideation / Brand Experience Innovation Agencies and Brands worked for and on include: Axe Global / Amplify / BBH / Bio-Bean / BrewDog / Converse / E4 / Earn Studios / Honda / Innocent / itv / Jools / Lucozade Ribena Suntory / Merchant's Heart / Military Athletic / Nike Foundation / PlayStation / PepsiCo / Red Bull / Red Bull Music Academy / Studio of Art & Commerce / The Hydra / What If? Examples my work can be seen here: markpavitt.com
Creative Advisor
Dec 2013 - Mar 2015Full Time
Helping Agencies & Brands progress in the modern communications age.

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Skills

• Advertising
• Marketing PR
• Presenting
• Strategic Planning
• Client Management
• Creative Thinking
• Ideas and Campaigns
• Strartegy
• Workshop Design
• Ideas and Concept
• Workshop Leader