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mark pavitt

Brand, Cultural & Creative Strategist

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Projects

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About me

A passion for developing ideas that impact people and culture. A love of emerging cultures and how they influence the mainstream. A fundamental belief in doing some good. I'm a Brand Consultant, specialising in developing modern strategies and ideas for a modern communications world, with an expertise in developing long term, brand initiatives that create real engagement and deep connections with audiences. Over 15 years i've been a part of and responsible, globally and within the UK, for commercially effective work that has impacted mainstream and sub cultures. I'm also working with a number of start-ups in the FMCG sector, helping to develop and launch unique, disruptive products into the marketplace and providing ongoing consultancy. Always looking for interesting projects and people to work with. Core Skills Brand Purpose & Visioning /Brand & Engagement Strategy /Creative Strategy & Ideation /Brand Experience Innovation Clients Include Axe Global / Amplify / BBH / Bio-Bean / BrewDog /Converse / E4 / Earn Studios Honda / Innocent /ITV / Jools / Lucozade Ribena Suntory / Merchant's Heart Military Athletic / Nike Foundation / PlayStation / PepsiCo / Red Bull Red Bull Music Academy / Studio of Art & Commerce / The Hydra / What If?

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Skills

  • Advertising
  • Marketing PR
  • Presenting
  • Strategic Planning
  • Client Management
  • Creative Thinking
  • Ideas and Campaigns
  • Strartegy
  • Workshop Design
  • Ideas and Concept
  • Workshop Leader

Work history

Currently

Strategic Brand Consultant

Independent

Mar 2015
  • Freelance
  • Working with Agencies & Brands to create ideas that impact people and culture. Helping with the following: Brand Innovation / Brand Purpose & Visioning /Brand & Engagement Strategy / Creative Strategy & Ideation / Brand Experience Innovation Agencies and Brands worked for and on include: Axe Global / Amplify / BBH / Bio-Bean / BrewDog / Converse / E4 / Earn Studios / Honda / Innocent / itv / Jools / Lucozade Ribena Suntory / Merchant's Heart / Military Athletic / Nike Foundation / PlayStation / PepsiCo / Red Bull / Red Bull Music Academy / Studio of Art & Commerce / The Hydra / What If? Examples my work can be seen here: markpavitt.com

2015

Creative Advisor

The Blueprint

Dec 2013 - Mar 2015
  • Full Time
  • Helping Agencies & Brands progress in the modern communications age.

2013

Brand & Client Development

Amplify

Jun 2010 - Dec 2013
  • Full Time
  • Responsible for developing long term Brand Properties and Platforms across new and existing client business. Strategic and Client lead for all accounts worked on. Key role within New Business pitches & initiatives and part of the senior leadership team. Clients worked with: Honda / PlayStation / Converse / Innocent / E4 / Nike Foundation

2010

Brand Manager

Red Bull

Jun 2007 - Jun 2010
  • Full Time
  • Responsible for the strategic direction of specific marketing functions within Red Bull UK (culture marketing / student marketing / global leverage) as well as insight & innovation around new properties and marketing campaigns. Developed and managed marketing / advertising campaigns for Red Bull UK and international properties (Red Bull Music Academy / Red Bull Air Race / Red Bull Flugtag / Red Bull Bedroom Jam / Red Bull Reporter). Established the Daily Note, a ltd edition newspaper created for Red Bull Music Academy, which was archived in the V&A for being of cultural significance to London. One of three people in the UK business responsible for training the entire company on a course aimed and putting innovation and creativity at the heart of everyone’s role.

2007

AE Account Director

Bartle Bogle Hegarty

Mar 2003 - May 2007
  • Full Time
  • Worked across numerous piece of key business within the agency over my time including: Unilever / Inbev / Perfettie Van Mel. Lead the first digital campaign to be developed within the agency for Lynx / Axe. Managed the Central & Eastern Europe territories for Axe. Clients worked with: Lynx / Mentos / Castlemaine 'XXXX' / Woolworths