Mark Rees-Weeden Managing Partner | The Dots
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Mark Rees-Weeden

Managing PartnerLondon, United Kingdom
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Mark Rees-Weeden

Managing PartnerLondon, United Kingdom
Projects credited in
  • Braun - Series 7, 6 & 5 launch campaign.This new portfolio of shavers is a huge deal for Braun. Each product represents years of design and development resulting in various breakthroughs in shaver design. Thanks to a completely new transmission system the shaver head is now independent from the body. This allows for more flexibility in the Series 7, less pressure in the Series 6, and easier cleaning in the Series 5. We wanted these revolutionary shavers to appeal to a younger more Millennial audience. To do this we demonstrated the b
  • Rexona/Williams by Steve Neaves
  • Tweet When U EatIn glue Isobar and Carat's campaign to increase the awareness of Kellogg's Krave cereal, the UK’s biggest YouTube celebrities participated in adventurous cereal games to share with their fans. Their audience was then encouraged to take part themselves. There were daily challenges on Twitter and Facebook with the chance to win exclusive prizes. By building the product into every tailor-made challenge, we made sure that the Krave name was in the heart and well as stomach of every fan. I was the sole Project Manager, in charge of managing the creative process behind the challenge ideas, as well as the production of each of the personalised challenge boxes, sourcing a range of specialised products including bespoke Rube Goldberg machines, and electronic rotating spoons.
  • BRAUN 'FOR THE SAKE OF KEEPING' (DIRECTORS CUT)A true story about a father and son.
  • Rexona-World Cup Fans
  • Rexona /Sure - For Everyday AthletesFor everyday athlete My first campaign in the land of the Queen to the world.  I developed this project for Rexona/Sure as a freelancer at R/GA London. It was the creation of a new concept for the Rexona brand for the next three years that was launched during the Brazilian Olympics. We used the concept that people unknowingly practice sports every day when they move.We had the idea of making them feel like real Olympians by turning their everyday tasks into real sports activities. With this concept, we created the digital campaign, prints, OOH and TV adverts. The project was implemented across the world and each local market created its own version "For everyday athletes". Digital - Social - Print - Mobile - OOH
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Work history
    Managing PartnerGrey London
    London, United KingdomFull Time
    Group Business DirectorR/GA
     - London, United KingdomFull Time
Skills
  • Marketing
  • Digital
  • Strategic Thinking
  • Creative Agency
  • Account Leadership
  • Business Consulting
  • Campaign Creation
  • Mentoring
  • Department Leadership
  • Marketing Campaigns
  • Marketing Strategy
  • Client Management
  • Creative Direction
Education
    S
    S
    BA (Hons) MarketingSouthampton
     - Southampton, United Kingdom