Mark Runacus

Co-founder & Planning Partner, Wax/On, President of PrideAM

Projects

Projects credited in

About me

I am the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously I was one of the owners of Karmarama, the UK's leading independent creative agency. I call myself a planner and I'm a data-driven marketing strategist. I'm most at home devising integrated creative and communication strategies for brands, and I frequently turn my hand to harnessing data for targeting and consumer insight. I have spent quite some time in my career developing and implementing data-driven content strategies and have had the honour of working on a number of world-class eCRM programmes including American Express, BT, British Airways, Honda, IBM, Mercedes-Benz, and Sainsbury's. I champion best practice in digital and data-driven marketing in my role as Non Executive Chair of the DMA (UK) Group. I'm an active campaigner for diversity. I'm the President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising. I'm an experienced researcher and am a Certified Member of the MRS. I speak very good Spanish, good Portuguese and dreadful French.

Locked Pro Plan feature

Skills

  • Advertising
  • Activism
  • Charity

People I’ve worked with

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Companies I’ve worked with

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  • The Dots

    The Dots

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    • Technology
  • Karmarama

    Karmarama

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    • Marketing & PR
  • BBZ

    BBZ

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    • Arts
  • PrideAM

    PrideAM

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    • Advertising

Work history

Currently

Co-founder & Planning Partner

Wax/on

Jan 2071
  • London, United Kingdom
  • Full Time
  • Wax/On is a new kind of agency; we've brought creative and media back together for modern brands and organisations. Seamless integration of brand building creativity and multi-channel media buying. Delivering great work produced cost-effectively, distributed intelligently and accurately. All under one roof.

2017

Chief Strategy Officer

Karmarama

Jan 2011 - Jan 2017
  • London, United Kingdom
  • Full Time