Mark Runacus

Co-founder & Planning Partner, Wax/On, Chair of Outvertising

London, United Kingdom
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About me

I am the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously I was one of the owners of Karmarama, the UK's leading independent creative agency. I call myself a planner and I'm a data-driven marketing strategist. I'm most at home devising integrated creative and communication strategies for brands, and I frequently turn my hand to harnessing data for targeting and consumer insight. I have spent quite some time in my career developing and implementing data-driven content strategies and have had the honour of working on a number of world-class eCRM programmes including American Express, BT, British Airways, Honda, IBM, Mercedes-Benz, and Sainsbury's. I champion best practice in digital and data-driven marketing in my role as Non Executive Chair of the DMA (UK) Group. I'm an active campaigner for diversity. I'm the President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising. I'm an experienced researcher and am a Certified Member of the MRS. I speak very good Spanish, good Portuguese and dreadful French.

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  • Advertising
  • Activism
  • Charity

People I’ve worked with

Companies I’ve worked with

  • Karmarama


    • Marketing & PR
  • BBZ


    • Arts and Culture
  • Outvertising


    • Advertising
  • W


    Work history


    Co-founder & Planning Partner


    Jan 2071
    • London, United Kingdom
    • Full Time
    • Wax/On is a new kind of agency; we've brought creative and media back together for modern brands and organisations. Seamless integration of brand building creativity and multi-channel media buying. Delivering great work produced cost-effectively, distributed intelligently and accurately. All under one roof.


    Chief Strategy Officer


    Jan 2011 - Jan 2017
    • London, United Kingdom
    • Full Time