Join The–Dots

Mark Runacus

Co-founder & Planning Partner, Wax/On, President of PrideAM

FollowUnfollow

Join our Pro Plan to message Mark

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

Projects

Are you sure?

Do you really want to delete project Role Model Workshops?

Are you sure?

Do you really want to delete project Ad industry's LGBT+ network challenges brands and agencies to reimagine ads for a diverse audience (Campaign)?

Are you sure?

Do you really want to delete project Pride Brand Makeover 2018?

Are you sure?

Do you really want to delete project PrideAM launches LGBT ad competition (MediaTel)?

Projects credited in

Are you sure?

Do you really want to delete project The Corporate Come-out: Top tips for making the Corporate Come-out easier for your LGBT+ colleagues?

Are you sure?

Do you really want to delete project Meet 100 LGBT+ Trailblazers Redefining the Creative Industry?

About me

I am the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously I was one of the owners of Karmarama, the UK's leading independent creative agency. I call myself a planner and I'm a data-driven marketing strategist. I'm most at home devising integrated creative and communication strategies for brands, and I frequently turn my hand to harnessing data for targeting and consumer insight. I have spent quite some time in my career developing and implementing data-driven content strategies and have had the honour of working on a number of world-class eCRM programmes including American Express, BT, British Airways, Honda, IBM, Mercedes-Benz, and Sainsbury's. I champion best practice in digital and data-driven marketing in my role as Non Executive Chair of the DMA (UK) Group. I'm an active campaigner for diversity. I'm the President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising. I'm an experienced researcher and am a Certified Member of the MRS. I speak very good Spanish, good Portuguese and dreadful French.

Locked Pro Plan feature

Skills

  • Advertising
  • Activism
  • Charity

Work history

Currently

Co-founder & Planning Partner

Wax/on

Jan 2071
  • London, United Kingdom
  • Full Time
  • Wax/On is a new kind of agency; we've brought creative and media back together for modern brands and organisations. Seamless integration of brand building creativity and multi-channel media buying. Delivering great work produced cost-effectively, distributed intelligently and accurately. All under one roof.

2017

Chief Strategy Officer

Karmarama

Jan 2011 - Jan 2017
  • London, United Kingdom
  • Full Time