Mark Sandford

Mark Sandford

Business StrategistRamsgate, United Kingdom
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Hassan Motiwala
Mark Sandford

Mark Sandford

Business StrategistRamsgate, United Kingdom
About me
Co-Founder and Commercial and Strategy head for the award winning and VIDA next gen media brand The Book of Man a support network for men. We offer advice, practical support and inspiration with an emphasis on mental health and inner emotional lives of men, working with brands to help bring difficult conversation to the mainstream. Men need support more than ever. It’s a time of great strain where shifting gender and work roles are leaving men feeling disconnected, as the rising stats on depression and anxiety attest. Suicide is the number one killer of men under 45 in the UK. But The Book of Man isn't just about dealing with the symptoms, it’s about dealing with the root causes. The world is changing but men are still living up to old school ideals of masculinity – stoicism, invulnerability, aggression, power. To modern men, this kind of Toxic Masculinity feels wrong. Feminism is liberating women from old stereotypes, but it hasn’t happened for men - yet. The Book of Man aims to de-construct old school behaviour and explore new ways to be men. We want to establish a New Masculinity. Responsible for revenue generation and P&L management, Sales and Marketing, PR, trade relationships and technical liaison, project management, talent acquisition and audience dev. Skills: Creative Problem Solving · Leadership · Creative Content Creation · Creative Content Production · Strategic Planning · Commercial Awareness · Account Management · Creative Strategy · Digital Strategy · Advertising · Content Strategy · Business StrategySkills: Creative Problem Solving · Leadership · Creative Content Creation · Creative Content Production · Strategic Planning · Commercial Awareness · Account Management · Creative Strategy · Digital Strategy · Advertising · Content Strategy · Business Strategy
Projects credited in
  • Learning to Adult Slowly with Professor Green
    Learning to Adult Slowly with Professor GreenHosted by The Book of Man columnist Professor Green titled ‘Learning To Adult, Slowly’,. Tune in weekly where, with special guests he’ll be discussing the issues affecting men today - that aren’t better left unsaid. Mental Health, Body anxieties and more. Honest and thought provoking chat.