Freelance copywriting for the in-house creative studio of The AA. Responsible for: • Social media: working closely with a designer and videographer to create and adapt multimedia campaigns for The AA UK on Twitter and Facebook. • Client briefs: writing marketing emails, DM, web pages, ads, printed banners, and editorial. • Video content: including driving tips, cooking guides, seasonal ads, and weather warnings.
Advertorial commissions across web and print campaigns for Paramount Pictures and British Gas.
Operating within a global team of writers, editors and designers in an agency-style setup. I worked on campaigns launching and refreshing products, initiatives and services across Apple Stores worldwide.
A branding project for a startup social enterprise looking to launch a range of bottled coffee.
Included writing reviews, reporting from events, and an appearance on the VG podcast.
Lead writer for Game and (from 2009) Gamestation websites. Responsible for marketing copy, editorial content and calendar, briefing work, and managing social media. Included gaining 20,000 fans on Gamestation’s Facebook page.
My opinion piece about Resident Evil 4 was published in December 2010.
Ongoing Creative Writing MA taught one day a week. Ends July 2016.