About me
Having run both a busy in house studio and a small business I am uniquely placed to understand the intricacies of the creative business. With a strong foundation working from a junior position through to a directorship I have gained high levels of experience, working as a Graphic Designer / Creative in many business sectors.
With a full working knowledge of industry standard software and a complete understanding of the creative process from concept through to delivery, I can manage all elements of a project. From hands on design and artwork to briefing and inspiring other designers and artworks to deliver, I am also comfortable presenting to and working with clients as well as driving suppliers and service providers.
Projects
- NCBS brand refreshTo update the branding of this long established financial institution and create a wide ranging set of corporate guidelines that would help maintain the company’s appearance, both internally and externally. Corporate Branding Development Following the development of a new second brand with a strong and modern look and feel, National Counties Building Society approached IV·Q Branding and Design to assist in the update of its corporate identity. The new brand had to maintain the existing elements which represented the company’s long standing history whilst updating it to compete with its contemporaries. Using the existing logo, IV·Q made subtle changes that stripped away the complex elements to create a simplified and clean approach. Following agreement on this new logo-form the challenge was to standardise the typefaces and colour usage that would accompany this brand. These changes needed to reflect the company’s re-evaluation of its vision and mission statements, which would help drive the organisation forward. To accompany these changes IV·Q worked closely with the NCBS marketing team to develop a set of extensive guidelines. This primarily internal document outlined all elements of the brand, from establishing the mantras that the company should follow to how type should be used, how colours should be adhered to and what kind of imagery should be selected in communications. This resulted in a 60 page booklet which was released internally as an interactive PDF and was also disseminated into a simple “Our Brand at a Glance” document that could be used as a quick reference guide.
Work history
Graphic Designer
Lead Designer and Creative Director to a small design agency based in South East London.
Graphic Designer
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Short term contract which entailed a general graphic design role. Working on brochures, catalogues and large format design and production.
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Skills
- Packaging
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
National Diploma Graphic Design
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Graphic Design