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I lead creative inspiration for the design department. Mentoring, inspiring and motivating designers. Advising on future trends, new ways of working and competitors. Conduced 'show and tells' and set team projects to ensure creativity was stimulated. Identified best practice from a process, team, creative and technical standpoint. Ensured the creative department was continually world class and that productivity was always at its highest. Line manager for the design team, undertook reviews, 1:1's. Driving and creating standards and enhancing productivity. Creator and owner of the FitFlop brand guidelines. Ensured the application of branding was correct across all media including product and all 23 stores. Lead and managed large scale projects from a timing and commercial perspective ie. campaign, collection launch, product branding & packaging. Recruited all creative members of the team – freelance, full time and all related third parties.