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Client: Japan Tobacco International, Mevius • Creative leader devoted to driving innovations and crafting brand stories that initiate relevant consumer experiences through a holistic comms approach. • Led a team of 18 designers, copywriters, production and art buying that was built into a more integrated advertising group. • Global creative director, managing and overseeing the entire creative process for all markets. • Launched major branding and marketing initiatives of the Mevius brand into 13 new markets in one year.
Clients: Philip Morris International, Blackberry, Lufthansa, Sabia • Built and mentored a team of eight international diverse art directors and copywriters across all disciplines of advertising. • Lead creative director, managing and overseeing the entire creative process for a variety of PMI Brands and markets. • Worked closely with strategic planners to produce relevant briefs for the creative team. • Collaborated with global network of Creative Directors in concept and development of Marlboro relaunch campaign. • Directed numerous million+ dollar photo- and video-shoots. • Established multiple Consumer Engagement Platforms and cooperated closely with local markets in their implementation.
Clients: Philip Morris International, Philip Morris USA, Samsung Global, US Beef Council, Diageo • Developed new global campaigns launched in multiple markets, enriched product portfolios, and measurable share growth. • Oversaw global brand and campaign development, leading to an increase of nine share points over the course of four years • Launched engagement platform including brand presence at HORECA (events, micro-acts, furniture and collateral material, animations) • Designed global typeface used on all Samsung communication. • Developed style guides for the ATL and BTL global communication
Design and Typography
Silver EPICA in Outdoor for Sealife