Mark Werner

Creative Director

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Film
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • TV Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history

2016

Creative Director

Dragon Rouge

May 2014 - Jan 2016
  • Client: Japan Tobacco International, Mevius • Creative leader devoted to driving innovations and crafting brand stories that initiate relevant consumer experiences through a holistic comms approach. • Led a team of 18 designers, copywriters, production and art buying that was built into a more integrated advertising group. • Global creative director, managing and overseeing the entire creative process for all markets. • Launched major branding and marketing initiatives of the Mevius brand into 13 new markets in one year.

2014

Creative Director

Leo Burnett

Jul 2008 - May 2014
  • Clients: Philip Morris International, Blackberry, Lufthansa, Sabia • Built and mentored a team of eight international diverse art directors and copywriters across all disciplines of advertising. • Lead creative director, managing and overseeing the entire creative process for a variety of PMI Brands and markets. • Worked closely with strategic planners to produce relevant briefs for the creative team. • Collaborated with global network of Creative Directors in concept and development of Marlboro relaunch campaign. • Directed numerous million+ dollar photo- and video-shoots. • Established multiple Consumer Engagement Platforms and cooperated closely with local markets in their implementation.

2008

Associate Creative Director

Leo Burnett

Aug 2001 - Jul 2008
  • Clients: Philip Morris International, Philip Morris USA, Samsung Global, US Beef Council, Diageo • Developed new global campaigns launched in multiple markets, enriched product portfolios, and measurable share growth. • Oversaw global brand and campaign development, leading to an increase of nine share points over the course of four years • Launched engagement platform including brand presence at HORECA (events, micro-acts, furniture and collateral material, animations) • Designed global typeface used on all Samsung communication. • Developed style guides for the ATL and BTL global communication

Education

1995

Design and Typography

American Academy of Art

Jul 1993 - Jun 1995
  • Design and Typography

Awards

2013

EPICA

Epica Awards

  • Silver EPICA in Outdoor for Sealife