Work history
Creative Director
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Client: Japan Tobacco International, Mevius
• Creative leader devoted to driving innovations and crafting brand stories that initiate relevant consumer experiences through a holistic comms approach.
• Led a team of 18 designers, copywriters, production and art buying that was built into a more integrated advertising group.
• Global creative director, managing and overseeing the entire creative process for all markets.
• Launched major branding and marketing initiatives of the Mevius brand into 13 new markets in one year.
Creative DirectorLeo Burnett
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Clients: Philip Morris International, Blackberry, Lufthansa, Sabia
• Built and mentored a team of eight international diverse art directors and copywriters across all disciplines of advertising.
• Lead creative director, managing and overseeing the entire creative process for a variety of PMI Brands and markets.
• Worked closely with strategic planners to produce relevant briefs for the creative team.
• Collaborated with global network of Creative Directors in concept and development of Marlboro relaunch campaign.
• Directed numerous million+ dollar photo- and video-shoots.
• Established multiple Consumer Engagement Platforms and cooperated closely with local markets in their implementation.
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Skills
- Advertising
- Film
- Marketing PR
- TV
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- TV Campaigns
- Illustrator
- Indesign
- Photoshop
Education
Design and Typography
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Design and Typography
Awards
EPICA
Silver EPICA in Outdoor for Sealife