I am an experienced entrepreneurial marketing consultant specialising in the strategic management of brand and customer relationship. I understand brands. I know how they are created, built and managed over time. I am a big ideas thinker with a track record for creative strategies and techniques, as well as the ability to build effective delivery teams, to help brands achieve their greater objectives. My career spans more than 25 years engaged with cross functional teams and working in most industry sectors. I am a collaborative worker, used to partnering with teams across a matrix organisation to deliver engaging and impactful recommendations which drive action. I have both a strategic and creative background, working within London’s top corporate communication and branding consultancies including a board role as Head of Design at Conran. I have worked on major change culture programms within the Finance and Telecoms sectors and I have a very good understanding of all things digital having worked as a digital brand strategist and most recently completed two acredited digital leadership qualifications backed by Google. I currently run my own strategic branding business, using freelance teams and a network of service providers to help deliver against bigger projects.Locked Pro Plan feature
We support clients to manage their various brand relationships, delivering greater alignment, innovation and transformation of their business. We do this by focusing on their image, culture and technology and how these three may influence the business reputation.
Invited to join, as a senior member of the executive management team, I headed up a group responsible for client engagement and business development within the agency. Key tasks included shaping the offering, streamlining processes for managing all new business opportunities, developing sales and marketing strategies and being the new business front man.
Part of WPP. Went on to become Enterprise IG. Now known as Brand Union
A business grown out of Metalbox
An online course
I studied at The London College of Printing, now known as The London College of Communication. A three year vocational (Art School) Degree