Mark Wing

Brand Consultant

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  • LocationTwickenham, United Kingdom

Projects

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About me

 

I am an experienced entrepreneurial marketing consultant specialising in the strategic management of brand and customer relationship. I understand brands. I know how they are created, built and managed over time. I am a big ideas thinker with a track record for creative strategies and techniques, as well as the ability to build effective delivery teams, to help brands achieve their greater objectives. My career spans more than 25 years engaged with cross functional teams and working in most industry sectors. I am a collaborative worker, used to partnering with teams across a matrix organisation to deliver engaging and impactful recommendations which drive action. I have both a strategic and creative background, working within London’s top corporate communication and branding consultancies including a board role as Head of Design at Conran. I have worked on major change culture programms within the Finance and Telecoms sectors and I have a very good understanding of all things digital having worked as a digital brand strategist and most recently completed two acredited digital leadership qualifications backed by Google. I currently run my own strategic branding business, using freelance teams and a network of service providers to help deliver against bigger projects.

Skills

 

  • Marketing PR
  • Service Design
  • Internal and External Corporate Communications
  • Qualitative Research
  • Leadership and Team Management
  • Design Management
  • Wayfinding Strategy Planning
  • Brand Image Consulting
  • Consultancy And Reporting. Brand Direction
  • Design Management Knowledge
  • Presentation Communication Skills
  • Integrated Campaign Content
  • Graphic Branding
  • Strategic Creative Vision
  • Sensory Marketing

Work history

Currently

Founder, Owner and Independent Consultant

Interrelated

Sep 2005
  • Brand Strategy Consultant, providing advisory services direct to client organisations and coordinating and managing cross-functional teams to deliver on bigger projects. Freelance – Occasionally providing strategic marketing consultancy from 2005 to present for a variety of brand consultancies in the South East. These have included; Brandsmiths, Brand Sense Agency, The Sound Agency, Heavenly, RadleyYeldar, Bell Communications, First Protocol, McMenemyHill, Enigma, Joshua, Geometry, Live, Skybridge Design Associate with the Design Council, in Business Service. Contributing to strategic thinking and related discussions at the Council’s Head Office. Serve mainly London based businesses and several in the Midlands, to help them place design thinking at the heart of their organisation.

2005

Internal Communications Consultant

Maritz

Mar 2001 - Sep 2005

2001

Digital Brand Strategist

Quidnunc

Feb 2000 - Mar 2001

2000

Head OF Design

Conran Design Group

Jan 1999 - Feb 2000

1998

Design Director

Wolff Olins

Aug 1993 - Dec 1998

1993

Designer

Sampson Tyrrell

Aug 1986 - Sep 1993

Education

2015

The Digital Marketing Leadership Programme Developed with Google and Powered by Home Learning Colleg

Digital Leadership

Jun 2014 - Feb 2015

    2013

    Prince 2

    The Knowledge Academy

    Jul 2013 - Aug 2013

      1985

      BA (hons

      London College Of Communication; University of the Arts

      Sep 1982 - Sep 1985