Markos Gkogkos
Available

Markos Gkogkos

Creative Content Marketing SpecialistAmsterdam, Netherlands
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Markos Gkogkos
Available

Markos Gkogkos

Creative Content Marketing SpecialistAmsterdam, Netherlands
About me
☀ Communication and Creativity. These two "C's" are what I discovered in myself. What makes me who I am. During the last years I promised to myself to develop my "C's" even better. Why bother making dreams if you don't really make them come true, right? I started my journey in Greece, studying there Business Administration. I had a break with an exchange year in Spain. How was it there? ¡GENIAL! The best year of my life! I learned Spanish and turned myself into an adventurous traveler. Then I came back to Greece and I found my first "C". "Communication" I joined the Hospitality Industry and worked in Guest Relations for the biggest resorts in Greece. What an experience! Only last year, I moved to The Netherlands and I established my other "C". "Creativity". I had the chance to participate in so many interesting projects through my master program in Marketing in Erasmus University of Rotterdam. I became a Video Editor for the Marketing Association and continued as a Cluster Marketing Trainee for Hilton. Shall I be honest with you? I fell in love with my work. I also secretly watch sometimes my work in YouTube! He he. Now? Although I am not in Tourism and Hospitality anymore, I still continue doing things I love and improving my "C's". I currently have the role of the Creative Content Marketing Specialist in a software development company in the Netherlands, called Agiboo. I promise! I will never stop improving my two "C's". My advice? Find yours. And be around with people who have already found them. Maybe they won't be "C's", but "B's" or "TG's" or even "SLPMD's". Maybe they won't be 2, but 3 or 5 or even 1. No worries though, just discover what your letters are. What makes you who you are. And break some rules. Reach them to the top! Continue doing what you love the most. Today. ;-) Markos Do you have any inquires? ✉ Drop me your email: markosgkogkos@gmail.com Do you want to stay in touch? ✈ You can also follow me on Instagram: https://goo.gl/Na4reh
Projects
  • It's me, Markos!
    It's me, Markos!
  • Hilton Artworks
    Hilton ArtworksWhen I was working for Hilton in The Netherlands and 3 Hilton hotel brands, I had the chance to be involved in different creative projects. I created short promotianal videos for social media and other online channels. I was also responsible to deliver illustration artworks, posters, printed collateral designs and other marketing and branding material. Below you can see some of my work there.
  • Marketing Association EUR Projects
    Marketing Association EUR ProjectsAs a Filmmaker and Video Editor for the Marketing Association EUR, I had the chance to work with many people for different backgrounds and countries. I worked within the Media committee and we were responsible to cover all press and media activities, but also help in organizing all the events. During this year I made several promotional videos for different events, interviews, posters and took a lot of photos. Below you can see some of the videos I made.
  • Ikos Olivia Resort - Presentation Video
    Ikos Olivia Resort - Presentation Video
  • Copywriting samples - Blog post for Agiboo
    Copywriting samples - Blog post for Agiboo 16 most interesting facts about coffee The coffee lover There are people who can’t start the day without having a freshly brewed cup of coffee. They love coffee so much that sometimes they call themselves “coffee addicts”. Well, drinking a cup of coffee every day is not necessarily a bad habit. On the contrary, it’s proven to be healthy, scientist say. Your daily morning coffee provides you with more things than just an energy boost. It’s also shown to protect us against type 2 diabetes, liver diseases and lowers the risks of heart failure.  But, besides health there are even more interesting facts about coffee. Coffee is culture Going back in time, we’ve seen that coffee is not just a drink. It is actually a lot more. In the past, people gathered in houses to share a cup of coffee and exchange information. In North America and a lot of western European countries, Starbucks and other coffee chains have dominated the market because they are providing to the customers a complete experience around coffee. Coffee and friends, coffee and work, coffee and snacks and coffee to go! The Irish mix coffee with whiskey and they call it “Irish coffee”. In Italy the espresso and espresso machine were born and made it the favorite whole-day beverage of Italians. In Greece, there is the “kafenio”, an old fashioned coffee shop for old gentlemen, where they drink Greek coffee and exchange political ideas or they play cards and a board game called “tavli”. Then also, in some countries, like Colombia or Brazil, the whole economy is based in coffee. So this makes us really curious to know more interesting facts about coffee as a commodity itself but also as a beverage. Interesting facts about coffee 1. Second in the World It’s the world’s 2nd largest traded commodity.  Crude oil is first. Yes, it is not a typo. Coffee is consumed in great quantities, making it the most beloved beverage after water. It’s worth is over $100 billion worldwide. 2. Hawaii is the only American state that grows coffee Good coffee growing conditions require high altitudes, tropical climates, and rich soil. There is only one state, Hawaii, which is able to grow coffee.  It has been producing coffee even before it was a state. (Only recently, though, farms in California started growing coffee bushes!) 3. Coffee was discovered by a goat herder It was said that coffee was discovered by a goat herder in Ethiopia in the 1500s.  He saw his goats eating coffee cherries. Afterwards, he observed a change in their behavior. They gained a high amount of energy and they didn’t sleep at night.  The herder shared his findings with local monks and then after they made a drink with coffee beans, they realized they could stay up all night and pray. Then, they spread the word to other Ethiopian monks and it reached across the civilized world. 4. Coffee helped Olympic athletes Brazil couldn’t afford to send its athletes to Los Angeles  for the 1932 Olympics, so the government loaded them in a ship full of coffee which was sold on the way to finance their trip. 5. Mecca banned coffee Coffee was banned in Mecca in 1511. It was believed to stimulate radical thinking and idleness. 6. Add cream, keep your coffee warm Coffee stays warm 20% longer when you add cream. 7. Divorce because of terrible coffee In ancient Arab culture, a woman could only divorce her husband if he didn’t like her coffee. 8. Italian “expresso” The word espresso comes from Italian and means “expressed” or “forced out”. Espresso is made by forcing very hot water under high pressure through finely ground, compacted coffee. 9. Coffee is a fruit Coffee beans grow on a bush. They are actually the pit of a berry, which makes them a fruit. There are two main varieties of beans, green and red. Red beans have a nicer smell and are less acidic. Red beans are used to produce lighter coffees. The longer that coffee beans have been roasted – the healthier they are. Decaffeinated coffee comes from a chemical process where the caffeine is taken out of the beans.  The caffeine is then often sold to Coca-Cola. 10. Beethoven loved coffee Beethoven was such an ardent coffee lover that he’d count 60 beans per cup before making his brew. 11. The most expensive coffee is made by cat poop “Kopi Luwak” is the most expensive coffee in the world.  It comes from Indonesia and is made from beans digested from the Asian Palm Civet. In other words, it comes from cat poop.  It sells for €350 and up per kilo! 12. A year drinking coffee or an iPhone X? An American spends on average $1,092 a year on coffee. That’s around $20 a week. That is also close to the price of the newest iPhone. Young people generally spend more on coffee than older people. 13. Fairtrade coffee improves quality Fairtrade coffee costs more, but coffee farmers spend at least 25% of this Fairtrade Premium to enhance productivity and quality. Over the last three years, Fairtrade-certified coffee products have won 28 Great Taste Awards. 14. There are 2 types of coffee Arabica coffee was originally cultivated on the Arabian Peninsula, hence the name. Robusta coffee is a more hardy plant but contains double the amount of caffeine. 15. Europe loves coffee According to International Coffee Association, Europe imports more coffee than the USA. Also, Brazil is the lead exporting country in coffee. 16. The big spenders The “Big Four” coffee roasting companies – Kraft, P&G, Sara Lee and Nestle – buy about 50% of the coffee produced worldwide. Old facts, new facts So many interesting facts about coffee, but yet which facts concern the present time? A love of all things connected with coffee has brought both large and small companies into the world of coffee production and trading. Technology and improvements in coffee trading industry are two of the major factors which  help a lot of those companies to  compete in the volatile environment of coffee trading. Coffee culture is constantly changing as coffee drinkers seek new ways to enjoy their favorite beverage  Production, trading and distribution methods have evolved to meet these new needs but there are a lot more improvements yet to be made. So further coffee research and development will need to be an on-going activity.. As a coffee trader you need to make the right choices in setting up your business for continuing growth and profit. Organizing all your procedures from the beginning is definitely going to assist you in the future. Even if you didn’t have the sufficient budget when you started and now want to adopt your existing business  to use specific software in order to handle all your coffee trading activities, you still can. It is never late. Agiblocks is a Commodity Trading and Risk Management software, designed specifically for managing coffee commodity trading transactions. It is designed to be your friend for your business and helps you make a mark by adding your own “interesting facts” in the coffee industry!
  • Copywriting samples - Blog post for Agiboo
    Copywriting samples - Blog post for Agiboo A historical building filled with cocoa! A retrospective of the Chocoa 2018 festival Some days ago Agiboo was at the Beurs van Berlage Amsterdam Conference Center. There, the Chocoa festival took place offering the opportunity to its audience to meet cocoa producers, specialists and associates from all around the globe. The smell of chocolate gently hit your face when entering the trade fair from the entrance. It made you feel warmer and eager to explore all trade stands. To touch cocoa beans and try out some fine chocolate bites. Cocoa farmers and chocolate producers from Ecuador, Peru or Mexico exhibited their finest cocoa products. We also met cocoa associated companies who look after the quality and selection of cocoa beans and work as well as a one stop cocoa storage. Family businesses and young entrepreneurs showed their passion for cocoa to the visitors at the trade fair. The location Beurs van Berlage hosted the conference right in the center of Amsterdam, some steps away from the Dam square. The twentieth-century Dutch architecture of the historical building combined with the cocoa exhibitors traveled you back in time when the Dutch setting up the base for the commodity trading. Some historical facts The Beurs van Berlage was the third stock exchange building in Amsterdam in a row. In 1884 Amsterdam announced an international competition for the design of a new stock exchange building. Among the contributors was HP Berlage (1856-1934) who, together with his then associate Th. Sanders delivered a design. Berlage was appointed as a member of the Stock Exchange Commission on the initiative of Treub, from which it almost automatically followed that he would also design the new stock exchange. On Berlage’s advice, the building would be erected on Damrak, which was filled up to the Oudebrug. This allowed a costly and lengthy expropriation procedure to be avoided. The construction started in May 1898. Five years later, on May 27, 1903, Queen Wilhelmina officially opened the new Koopmans fair. The Goods Fair moved there together with the Grain and Stock Exchange, the Schippersbeurs (ship traders) and the Chamber of Commerce that took over the hall above the main entrance at the Beursplein. Since 2008, the Beurs van Berlage offers its historical atmosphere and location for inspiring events, cultural and social activities and conferences. The building also hosts various trade shows and expositions or festivals, like the Chocoa festival 2018. The chocoa festival 2018 With the phrase “Good cocoa, better chocolate”, the Chocoa Festival opened its doors on 24th of February and offered various conferences, speaking notes, workshops and a true multinational trade show. 150 stands all around the globe waited to greet visitors and cocoa connoisseurs at the Beurs van Berlage. The event gave the opportunity to industry’s stakeholders to connect and understand in depth each part of the supply chain. And when you understand the importance of each player in the “cocoa game”, then you realize how you can deliver your contribution more efficiently. We met farmers who traveled all the way from Peru just to show us their cocoa products. Family businesses with sustainable plans for making chocolate. Happy cocoa quality testers and cocoa exporters or traders. Even young entrepreneurs offering online platforms to assist the cocoa farmers. So many people, so many roles, so many different businesses. How can a cocoa farmer be connected with a cocoa consulting specialist? How a small family business could exhibit next to a bigger cocoa company? Well, because each one understands the role of each other. And everyone has the same passion for cocoa.  That is why is growing its CTRM users in the cocoa industry, we understand the industry challenges and have a passion for cocoa!
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Work history
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    Creative Content Marketing SpecialistAgiboo
    Almere, NetherlandsFull Time
    ☝ Trivia: This is my first time working in a software development company, working in Creative Content Marketing. ✏ Intro: In this new role I am responsible of the marketing activities of the company mainly online but also offline. My mentors help me understand the world of commodities and be part of it. Let's do some marketing for a really niche market! I have gained a lot of experiences and continue learning daily more new things in this role: ☑ Use Wordpress CMS and develop the content for the new website. ☑ Use Linked In Ad Manager and do marketing campaigns. ☑ Use Google Analytics and Statcounter to track website's traffic and stats. ☑ Perform an editorial agenda and schedule posts. ☑ Do all the artwork with different tools like Photoshop, Illustrator, Canva, InDesign, Premier. ☑ Communicate with partners and agencies. ☑ Arrange product sales demonstrations. ☑ Copy-writing and produce content for the blog and other marketing activities. ☑ Design icons for the software's user's interface.
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    Cluster Marketing TraineeHilton Worldwide
     - The Hague, NetherlandsFull Time
    ☝ Trivia: Before graduating from my master, I decided to join the Hospitality industry one more time and learn how is it to work in the Marketing Department of Hilton. ✏ Intro: I was working for 3 different Hilton hotel brands in The Netherlands, in Rotterdam, The Hague and Soestduinen. A cluster position such that required to follow 3 different marketing plans for these hotels under the same general agenda. I have learned a lot of new practical tasks: ☑ Use Illustrator, Photoshop and video software for doing the creative work. ☑ Use Social Media Marketing and follow a publishing schedule. ☑ Schedule ads on Facebook Ad Manager. ☑ New Instagram tricks from my Manager! ☑ Use Expion a Sysomos CMS application. ☑ Use Hilton's art applications and tools. ☑ Record marketing expenses and invoices. ☑ Edit short promotional videos. ☑ Order collateral and communicating with agencies. ☑ Assist in photo shooting and marketing events. ☑ Create artworks and illustrations (catalogs, web banners, posters, menus) Some other soft skills, which I learned: ☑ Survive in a 95% Dutch environment! I also learned some basic Dutch! ☑ Be a trainee again, this time in a new field. ☑ Collaborate with different managers and other employees. ☑ Go every day in another office, work from home, in the train and in cafe terraces. ☑ Be patient, follow rules and procedures and help other departments when necessary.
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Skills
  • Wordpress CMS
  • Adobe Illustrator
  • Adobe Photoshop
  • Video Editing
  • Creative Copywriting
  • Social Media Marketing
  • Advertising Photography
  • Advertising Copywriting
  • Blog Management
  • Advertising Artwork
Education
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    Master in MarketingErasmus University Rotterdam
     - Rotterdam, Netherlands
    Main Courses: Marketing Research and Analysis, Branding, Sales and Account Management, Strategic Marketing, Retail and E-Commerce, Neuromarketing and Marketing and Development of New Products.
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    Bachelor Business AdministrationUniversity of Macedonia
     - Greece
    Main Courses: Principles of Marketing, Consumer Behavior, Strategic Marketing and Planning, Accounting for Partnerships, Management Information Systems, Business Strategy, Human Resource Management