As a designer, for me it's all about the people, about turning user driven opportunities into meaningful and valuable experiences. It’s not only about beautifying, but about strategic thinking, intuition and developing breakthrough insights that will create the extraordinary and our future. It’s about knowing how to listen and how to observe, about reframing a problem and translating that information into real world applications, which can be a product, a service, or something in between. It’s about business transformation, but it should also be a lever for positive social impact.
Work history
Creative Strategist
- Delft, NetherlandsInternship
In collaboration with Philips and the Dutch Heart Foundation, my team and I are looking for opportunities to raise awareness and quick detection of the symptoms of a stroke.
Marketer
- Delft, NetherlandsFreelance
As Head of Publicity of the trip of the study association of industrial design in TU Delft, I was responsible of all the aspects of the promotion of the team. From developing our brand identity, and creating the graphic designs of the promotion and communication materials, to ensuring that our message reached our audience.
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Skills
- Service Design
- Strategic Design
- Ux Desgin
- Design Research
- Research
- Marketing
- Branding
Education
MSc Strategic Design
- Netherlands
BSc Industrial Design Engineering
- Valencia, Spain
Awards
Valencia Crea
The project consisted in the development of a campaign to encourage fruit and vegetables consumption among children, making them aware that healthy food does not have to be bland and uninteresting. We tried to be different in the way we approached children, so we thought like children and asked ourselves what a child would perceive as an engaging experience. Little stories narrate the benefits of consuming a certain fruit or vegetable, and children become the producers of their own greens, adding an extra motivation when it is time to eat them. Appealing illustrations complete the whole experience. See more in the project Fruitilicious!