Marta Puchala (b. 1986) Poland, is a graphic designer currently based in London. Her work focuses on visual identities and print design for international brands and cultural institutions.
Since graduating in 2011 (BA) Design for Graphic Communication at LCC, London she worked both on full time and a freelance basis for renowned branding and design studios including Pentagram, Wolff Olins, Design Studio and Praline.
Her interest in typography and poster design led her to travel and participate in numerous summer schools and workshops including ISIA Urbino/Werkplaats Typografie (IT), Typographie Summer School London (UK), and Weltformat Eike König Poster Workshop (CH).
Projects
- Greta GramVisual identity for Swedish Fashion designer Greta Gram. The concept behind the visual identity is based around ‘Zen’ principles, underpinned by Grams interest in Japanese simplicity and Swedish minimalism. The wordmark was created looking at typographic experiments in minimalism; it questions how much can be taken away from the form but still keep it’s inherited recognisable features. The negative space in the letter ‘G’ has been extracted using a square. The accompanying colour pallet is chi
- Fact LiverpoolVisual identity for Fact Liverpool, a leading organisation for the support and exhibition of film, art and new media design. The basis for the identity concept was a phase “Fact opens a window into the world”. The bold logotype expands creating an active frame where the content lives.
- Mindsetting with MarikoVisual identity and website for MINDSETTING an EFT practitioner, nutritionist and holistic health expert – Mariko Bangerter. The concept explores the “MIND”, as an ever-changing, active and playful entity whilst “SETTING” is still, calm and always typeset at the bottom of the format. The identity elements take inspiration from Japanese traditional design and Swiss-style reflecting Mariko's heritage.
- Random – A Structured Guide to Chance and RandomnessRandom is an alternative travel guide, one where the aim is to truly lose yourself within the city and the culture. Without following google maps, glued to your phone – this travel guide is all about following your instincts from moment to moment, conversation to conversation. Random is designed to be a card game. A game where participants must follow their instincts, it cannot be a linear experience, and like a card game, it doesn’t have a beginning middle and end. But it does have certain rule
- Ali Banisadr Volume Two – The World Upside DownCatalogue for Ali Banisadr designed for the World Upside Down exhibition at Blain Southern gallery, Berlin 29 September – 17 November 2018. The text is aligned to the bottom margin which reflects the density seen in his paintings, in the artists own words “the action in my paintings happening at the bottom of the canvas”. The editorial concept is to categorise Banisadrs work into 3 sections and is organised by the scale of the painting.
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Projects credited in
Work history
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Senior Graphic DesignerBOB Design
London, United KingdomFull Time
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Independent graphic designerMarta Puchala Ltd.
London, United KingdomFreelance
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Skills
- Typography
- Editorial Design
- Visual Identity
- Branding
- Poster Design
- Concept
- Editorial Illustration
- Web Design
- Book Design
- Art Directon
Education
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Workshop Poster designWeltformat Festival
- Lucerne, Switzerland
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DiplomaISIA Urbino / Werkplaats Typografie Summer School, Urbino
- Italy
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