Martijn Ros

Head of Strategy

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  • LocationAmsterdam, Netherlands

Skills

 

  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Creative Thinking
  • Curating
  • Insights Strategy
  • Consumer Trends
  • Creative Briefing
  • Strategy Workshops
  • Brand Creative Strategy
  • Workshop Leader
  • Brand Architectue
  • Strategy Direction
  • Strategy Consulting

Work history

Currently

Head of Strategy

Likefriends Amsterdam

Mar 2016
  • LikeFriends in an Amsterdam originated digital brand agency. We make brand stories. The agency is build on the belief that brands should back their words with actions. For every brief we look for creative ways in which the brand can act, firing up a story that is real and worth telling. We believe advertising is part of culture. Companies, products and brands play relevant roles in people's lives and we seek to drive forward the story of that role. Traditional advertising tends to drift away from reality into fiction. We believe that the real world, and real stories set in that world are far more powerful. As an agency, we seek to work like friends: an honest, equal relationship driven by a shared excitement about a brand or product. At LikeFriends I'm working on innovation- and brand strategy for clients, and in-house innovation projects.

2016

Head of Marketing Asia-pacific

Bugaboo International

Mar 2014 - Feb 2016
  • Responsible for development and implementation of Bugaboo's marketing strategy in Asia-Pacific. I oversee and guide all marketing activities of Bugaboo in APAC countries, including the setting of marketing plans and future strategies to further build and ensure the continuation of Bugaboo’s success as a leading and innovative company.

2014

Global Head of Digital Marketing

Bugaboo International

Jan 2011 - Mar 2014
  • Responsible for development and implementation of Bugaboo's marketing strategy in Asia-Pacific. I oversee and guide all marketing activities of Bugaboo in APAC countries, including the setting of marketing plans and future strategies to further build and ensure the continuation of Bugaboo’s success as a leading and innovative company. Bugaboo is a Dutch mobility company that was founded in 1999 by designer Max Barenbrug and physician Eduard Zanen. Bugaboo has headquarters in Amsterdam and a network of offices around the world. Our mission is to excite every person on the move. Our passion for innovation results in products that inspire people to get out and explore the world.

Awards

2015

European Design Award | Silver

European Design Awards

  • https://www.europeandesign.org/submissions/bugaboo-com/

2015

Red Dot Communication Design Award | "Best of the Best"

Red Dot

  • http://www.momkai.com/#/cases/bugaboo_global/