I'm an experienced consultant creative director with over twenty years of editorial design experience, both in the UK and Australia. I have worked in almost every strand of consumer publishing, producing excellent and relevant content for all market and reader types.
I bring an abundance of visual and editorial ideas along with design flair and discipline.
I am self-motivated with excellent teamwork, leadership and management skills as well
as being a great motivator and mentor.
Projects
- F&F Christmas Look Book 2016 - John Brown MediaWorking with the Creative director at John Brown media, I created the concept and then managed the art direction and design of the lookbook packaging, through to the final printed product. With Art Deco as the theme the client wanted to explore, I designed a range of deco patterns that would then be printed in a range of metalic foils on the booklet jackets. The set of 3 books are packaged in a folder with an embossed deco pattern and held together in a gold band. I also art directed the fashion still life shoot for the gifting booklet. Art Direction, Fashion, Packaging
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Work history
Group Creative DirectorBauer Media
- Sydney, AustraliaFull Time
• Working closely with the publishers, editors and design teams across the women's monthly lifestyle portfolio on creative and brand development.
• Design direction including logo design, cover development, structure, page hierarchy, templates and colour selection.
• Quick delivery of prototypes and content stimulus for research projects.
• Design brand ambassador for The Australian Women's Weekly, Australia's most iconic and best selling magazine. Responsible for the cover design each month and working with the editor and design team to keep a regular overview of the magazines creative direction.
• Managing redesigns for various magazines which required various approaches, from complete hands on design and management to more of a mentoring capacity with the art director.
• Overseeing the design direction for 2 major launches, Women's Fitness and Soap Extra.
• Major redesigns for Australian Women's Weekly, NW, Cleo, Take 5, Gourmet Traveller.
Skills
- Advertising
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Print Campaigns
- Illustrator
- Indesign
- Photoshop