Martin Povey

Martin Povey

Animation DirectorYork, United Kingdom
+ Info

27

Connections
Peter Tarka
Marina Esmeraldo
Mark Oliver
Martin Povey

Martin Povey

Animation DirectorYork, United Kingdom
Projects
  • Betty's - The Enchanted Forest
    Betty's - The Enchanted ForestA Christmas TVC (and supporting social and digital assets) for Betty's broadcast on ITV1 in the Emmerdale break leading up to Christmas 2017. The animation was produced by a small assembled team in York and is based on the box packaging and window display artwork produced by Emily Sutton which was in traditional ink and wash style. We took high definition scans of the artwork, and produced 3D elements and shaders that accurately reflected the 'traditional old fashioned values' that the brand r
  • 2019 Showreeel
    2019 ShowreeelA quick run down of all the work I've completed up to the beginning of the year....
Work history
    I
    I
    Animation DirectorInto Mania
    York, United KingdomFreelance
    I currently work on a freelance basis under the Into Mania banner, producing a variety of broadcast TV and film commercials, product launch promotions and social media specific content. I was responsible for the development, animation and delivery to broadcasters of the Bettys Christmas TV commercial. I have built and lead small teams of animators and artists usually on fixed term or freelance basis. I have recently produced educational 360°video content (Facebook & YouTube) for a UK based environmental company and I have worked with BP to produce an immersive VR promotional piece (Occulus and Samsung Gear). My past clients include: McCann Ericsson, Nike, Cartoon Network, AT&T, Hewlett Packard, Cisco, Dunkin’ Donuts, Drayton Manor Park, S4C, Carlton Television, BBC Midlands, Pathe Pictures and GKN and many others.
Skills
  • Advertising
  • Film
  • TV
  • Particle Effects
  • Virtual Reality
  • After Effects
  • Mental Ray
  • Photoshop
  • Real Flow
  • Particle Flow
  • VFX Coordinator
  • 3Ds Studio Max
  • Hair Fur
  • 360 Video
  • Premeire