A highly creative, team-spirited and motivated individual with too many magazines subscriptions.
• Editorialisation - Implementing a new content strategy to transform Ace & Tate’s fashion positioning into a lifestyle brand: producing more content, crafting unique stories and distributing them into innovative multimedia formats. • Media & Talents Partnerships - Working with media titles across Europe to execute creative partnerships and ensuring content distribution with media titles such as Elle, Crack Magazine, Intern Magazine, Vice, Dazed & Confused, i-D.
Ideation - Working in collaboration with The New York Times T Brand Studio and the newsroom to kickoff branded collaborations and sponsorships on The New York Times. Audience - Collaboration with the data team and the social media manager to build engaging content and drive new audiences to The New York Times platform. Coordination - Being the contact point locally and internationally between various stakeholders and departments (tech - creative - data).
Transition - Transforming Konbini into an editorial platform with a coherent branding and an aggressive audience-growth strategy at a national level. Partnerships - Taking different initiatives on commercial operations (Converse, Havana, Les Inrocks) as well as creative partnerships (Disclosure, Arcade Fire, Aluna George, Sébastien Tellier, Chet Faker) at a national and international level. Branding - Developing Konbini through different actions including a Pop-Up Store and cultural events in Paris.