Born, raised and educated in Wigan, Lancashire, home of Northern Soul and pies.
Studied Fine Art at Leeds, began my career working at Granada TV Manchester, before emigrating to the big smoke and grafting my way up to becoming a director.
With over 15 years’ experience working in commercials, documentaries, music videos and film/TV titles sequences I consistently show passion in my work, striving for aesthetic beauty and a strong cinematic style in everything I throw myself at. My aim is to get it right and do justice to the imagery that has influenced me over the years, whether that's waiting for the perfect light on location or coaxing the best out of a performance.
I've been fortunate enough to work with some of the most prestigious ad agencies, innovative creatives and iconic brands including Armani, Puma, Triumph and Volvo.
Also, I'm very proud of the thought-provoking films I have made for respected charities covering issues including drug addiction, AIDS and homelessness.
Martin Swift.
Projects
- Lotus - Theory 1LOTUS - THEORY 1 Collaborating directly with Lotus Cars and the in-house Visualization team, we brought to life an epic film for the launch of Theory 1, Lotus’s first concept hypercar, embodying the company’s new design manifesto. This project was executed alongside Lotus’s senior designers and the strategy and marketing departments, working seamlessly with a team of Unreal Engine artists, CGI experts, global filmmakers, and sound designers to create a truly immersive experience. CLIENT | Lotus
- SUZUKI Vitara - Global Campaign-Directors Cut 90sBriefed to created a series of films that celebrate the iconic Suzuki Vitara on a grande scale. With vitality in every frame, the films displays the new Hybrid SUV effortlessly cutting through city streets, crossing over panoramic vistas with verve, grace and breath-taking cinematography. It was a pleasure working the London Agency 'Noah' and the European crew in the epic cityscapes and landscape of Romania, chasing the Vitara, the weather and being chased by Bears. CLIENT | Suzuki, Global AGEN
- Skoda Enyaq iV - New All Electric SUVSKODA - ENYAQ IV | B2C CONTENT FILMS My approach was to create a series of films focusing on people, families and moments of everyday life. Utilising a natural and intimate filming style, each film displays an effortless beauty, narrating everyday human moments , whilst “Simply Clever’ Skoda technology is able to make life easier and more enjoyable. Shot in Lisbon in Dec 2020, as the country and the rest of the World was heading into Lockdown. Working with my magnificent team under full CO
- Skoda - Citigo e iVThis is my Directors cut for the Skoda Citigo e iV , Skoda's first fully electric car. Blessed to be collaborating again with the same great production team and agency and shooting in Lisbon , Cascais and Sintra . Always a real pleasure working with this Skoda team . CLIENT | Skoda Auto, Europe TITLE | Citigo e iV ( Dir Cut) AGENCY | Optimist Inc, Prague PRODUCTION COMPANY | Boogie Films , Prague SERVICE COMPANY | Smile_Lisbon DIRECTOR | Martin Swift DOP | Carl Rasmussen LOCATION | Lisbo
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Work history
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Freelance DirectorThe Invisible Rabbit
London, United KingdomFreelance
Skills
- Film
- TV
- Digital Content
- Multi-platform Content
- Music Videos
- TV Film Commercial
- Commercials
- Directing
- Documentaries
- Featured Films
- Short Films
- Automotive Advertising
- Treatment
- Drone Footage
- Title Sequence
- Cinematography
- Aerial Cinematography
- Lighting
- Performance
- Sport
- Automotive
- Advertising Content
- Landscape
Education
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BA(Hons) Fine ArtLeeds Metropolitan University
- Leeds, United Kingdom
Awards
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Creativepool Annual 2017 -Production GoldCreativepool Awards