MVJ is a strategic creative director and marketeer who is passionate about changing lives through the power of creativity! Unlocking the way people think and behave in the rapidly changing face of multi channel, brand focussed modern living.
ABOUT
MVJ has extensive senior and board level international experience in developing and implementing innovative creative brand and communication solutions that are designed to achieve business ambition. He brings the reassurance of experience gained at some of the world’s leading design, communication and advertising agencies along with extensive client-side board-level involvement. He is confident and competent at identifying the strategic imperative and cascading it with consensus across all delivery channels (on and off line, above and below the line).
SKI LLS
His creative credentials and ability are outstanding across strategy/design/art direction/film/online/scripting/ business/communication/typography/etc. He is articulate and curious by nature and has a collaborative and charismatic management style, he is also a compelling public speaker with exceptional presentation skills. SECTORS
Art / Luxury / Retail / Fashion / Entertainment / Publishing Media / Film and TV. / Beauty / Medical / Hygiene /
Home / Banking / Telecoms. He also has extensive experience in emerging overseas markets.
Projects
- Oi LondonOi London is an opinionated youth voice that comments on getting out and about. This fashionista diatribe has now grown to developing its own fashion content and social events. Hugo Two was approached during the early development to help bring a structure and framework for growth. BELOW: Basic identity elements and home page / Promo photography / Event photography.
- Invest.UKMy role was - Strategic creative director and team leader. Create Invest.UK, a business brand for the British Government to attract and manage all inward investment in to the UK. Then role it ourt with a full program of internal comms through out the world. Following launch we generated an extra 22% more enquiries with a higher conversion rate over the next two years.
- SMILE BLASTWorking with the senior management and Angel team create 'Smile Blast' a dynamic youthful and cheeky challenger to the incumbent oral dental care leviathans. Targeting the 'millenniums' through an online mechanism, offering them , savings, convenience and cheeky humour that puts a smile on your face, Smile Blast is now stealing the market from the old incumbents. MVJ is the lead strategic creative consultant and art director on this project.
- Ingeo - Global fashion/lifestyle/textiles brandCreate the fashion lifestyle textile global brand 'Ingeo' and then launch it throughout all markets with 90% trade penetration in year 1. (New York, London, Paris, Hong Kong). As Brand Tzar my role was to strategically define the proposition and its articulation and then with various international teams add a dynamic, engaging and memorable personality to this fast moving business. Over 90% awareness achieved at the end of year one. Ingeo is owned and a part of the Dow Chemcals group USA
Work history
Consultant Strategic Creative Director
Freelance
I am a international creative director with senior and board level agency and client side experience working as a consultant.
Brand Tzar
- Full Time
Instrumental in authoring and leading the global brand creation and implementation program for this fashion / lifestyle/ textile business brand.
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Skills
- Fashion
- Advertising
- Film
- Marketing PR
- Brand Identity
- Brand Strategy
- Design
- Film TV
- Strategy
- Marketing Brand PR
- Tone of Voice
- Creative Art Direcction
Education
Design, Film and Photography
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Design, film and photography
Awards
Art Directors Gold (USA) for Onesea brand creation
See case study link.
http://www.martinvintnerjackson.com/mvj-onesea.htmlArt Directors Gold (USA) for Invest.UK brand creation
See case study in portfolio section
http://www.martinvintnerjackson.com/mvj-invest.uk1.html