Martina Fabbretti
Available

Martina Fabbretti

Digital StrategistAmsterdam, Netherlands
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Pip Jamieson
Dominic Hamilton
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Martina Fabbretti
Available

Martina Fabbretti

Digital StrategistAmsterdam, Netherlands
About me
I am a Digital Strategist since 2013. After graduating in Business Economics I discovered my real passion and I made it my profession: Digital Marketing. Because of my study background I’m a very statistical mind and I combined these two souls in a performance marketing approach: goal and KPI setting, current situation analysis, weakness individuation, corrective action deployment - A/B testing, in order to reach always a better result. Specialized in data analysis and visualization, online advertising (Facebook and Adwords). I design, test and adjust tailored strategies for e-commerce to increase income. Starting point is conversion rate optimization, then acquiring new visitors - preferably organic, generating leads, nurturing and conversion. The most satisfying result, though, is to turn first time customers in VIP ones. My other passion is Email automation: I believe email is still the most engaging channel and automation is time saving in the long term. I also experienced email is the channel with the highest conversion rate for e-commerce. I am a positive, curios and sunny person, well organized and with project management skills. I deeply believe in training as a fundamental element for this job. Digital marketing keeps evolving, that is why I think continuous updating contributed to my professional growth.
Work history
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    E
    Digital StrategistErbacipollina s.r.l.
    Imola, ItalyFull Time
    Responsability: design, test and adjust tailored strategies for e-commerce to increase income. Starting with conversion rate optimization, then acquiring new visitors - preferably organic, generating leads, nurturing, conversion and turning first time customers in VIP ones. Specialization: marketing automation • data analysis and visualization • e-commerce strategy • online advertising (adwords) • google analytics Goals achieved: +40% e-commerce income • +70% conversion rate optimization
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    I
    Digital StrategistImage Line s.r.l.
     - Faenza, ItalyFull Time
    Responsability: setup, coordination, measurement and improvement of digital marketing campaigns Specialization: marketing automation • email marketing and deliverability • digital analytics • online advertising (adwords, facebook) Goals achieved: +43% leads generated • +30% online sales • +17% offline sales
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Skills
  • Email Campaign
  • Google Adwords
  • Google Analytics
  • Big Data
  • Facebook ADS
  • Marketing Automation
  • E-commerce Strategy
  • Lead Generation
  • Data Visualisation
  • CRM Data
Education
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    U
    Bachelor in Business EconomicsUniversità degli Studi di Firenze
     - Florence, Italy
    L
    L
    Foreign Languages HighSchool DiplomaLiceo Linguistico
     - Imola, Italy
    English, German, Spanish