About me
I am a Digital Strategist since 2013.
After graduating in Business Economics I discovered my real passion and I made it my profession: Digital Marketing. Because of my study background I’m a very statistical mind and I combined these two souls in a performance marketing approach: goal and KPI setting, current situation analysis, weakness individuation, corrective action deployment - A/B testing, in order to reach always a better result.
Specialized in data analysis and visualization, online advertising (Facebook and Adwords). I design, test and adjust tailored strategies for e-commerce to increase income. Starting point is conversion rate optimization, then acquiring new visitors - preferably organic, generating leads, nurturing and conversion. The most satisfying result, though, is to turn first time customers in VIP ones.
My other passion is Email automation: I believe email is still the most engaging channel and automation is time saving in the long term. I also experienced email is the channel with the highest conversion rate for e-commerce.
I am a positive, curios and sunny person, well organized and with project management skills. I deeply believe in training as a fundamental element for this job. Digital marketing keeps evolving, that is why I think continuous updating contributed to my professional growth.
Work history
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Digital StrategistErbacipollina s.r.l.
Imola, ItalyFull Time
Responsability: design, test and adjust tailored strategies for e-commerce to increase income. Starting with conversion rate optimization, then acquiring new visitors - preferably organic, generating leads, nurturing, conversion and turning first time customers in VIP ones.
Specialization: marketing automation • data analysis and visualization • e-commerce strategy • online advertising (adwords) • google analytics
Goals achieved: +40% e-commerce income • +70% conversion rate optimization
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Digital StrategistImage Line s.r.l.
- Faenza, ItalyFull Time
Responsability: setup, coordination, measurement and improvement of digital marketing campaigns
Specialization: marketing automation • email marketing and deliverability • digital analytics • online advertising (adwords, facebook)
Goals achieved: +43% leads generated • +30% online sales • +17% offline sales
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Skills
- Email Campaign
- Google Adwords
- Google Analytics
- Big Data
- Facebook ADS
- Marketing Automation
- E-commerce Strategy
- Lead Generation
- Data Visualisation
- CRM Data