martina ferrera

Photography and visual content consultant - Architecture, interiors, lifestyle

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

I am a creative and enthusiastic photography and visual content specialist with a background in architecture and 6 years experience of working in the creative industry. I work multi-disciplinarily and with teams of architects, writers, graphic designers and artists, covering creative production, editing, art direction and content curation in multiple media. As such, I am responsible for maintaining innovation and consistency in the visual communication of the company’s brand identity. - Content creation and curation for brand websites and social media channels - Art direction and creative production of marketing collateral for digital and print media - Development and implementation of brands’ visual language and storytelling - Production and direction of photo and video shoots leading teams of up to 5 people - Member of a multiple award winning graphics and communications team - Architectural, still life and editorial photography - Photo and video editing - Attentive eye for composition and detail - Excellent people and communication skills - Team worker with strong sense of initiative - Ability to multitask and prioritise sensibly - Meticulously organised and well versed in parallel work streams - Digital processing using Adobe Creative Suite, Capture One, Lightroom - Fluent in English, Italian and French (Italian-Canadian nationality)

Locked Pro Plan feature


  • Capture One Pro
  • Visual Research
  • Visual Storytelling
  • Content Editing
  • Photographic Direction
  • Photography
  • Photoshoot Planning
  • Editorial Photography
  • Architecture Photography
  • Still Life Photography
  • Portrait Photography
  • Art Direction
  • Social Media
  • Content Creation
  • Corporate Photography
  • Corporate Video
  • Adobe Indesign

Companies I’ve worked with

  • Ace Hotel London

    Ace Hotel London

    • Events
  • D


    • S

      Soft Baroque

      • M

        Martino Gamper

        Work history


        Architectural photography and visual content specialist

        Make Architects

        Sep 2016
        • London, United Kingdom
        • Full Time
        • - Co-responsible for the editing and production of Make’s award-winning digital and print publications (Red Dot Design Awards for print publications Annual 13 (2017) and Annual 14 (2018) and Exchange publications 1, Workplace, 2018 and 2, Retail, 2019) - Providing, coordinating and curating high quality architectural and lifestyle photography as well as moving image for publications and marketing collateral - Hiring of photographers and videographers with focus on consistency of visual style - Documentation, from beginning to end, of multiple Make architecture projects - Interiors styling for photo and video shoots


        Freelance Photographer and Assistant

        Freelance Photographer and Assistant

        Jun 2013 - Sep 2016
        • London, United Kingdom
        • Freelance
        • Edmund Sumner, Studio Rochowsky, Andy Stagg in London A-Frame Studio, Lisa Logan, Stephani Buchman in Toronto - Research for new business - Photo editing and rethoucing - Liaising with interior designers, architects and pr managers - Managing layouts, shot lists and ensuring a smooth workflow - Managing photo equipments - Digital file management during and after the shoot - Set up and break down of lighting and gears for each shoot - Interiors styling


        First assistant and producer

        A-Frame studio

        Aug 2012 - Dec 2014
        • Toronto, Canada
        • Full Time
        • - Researched and established new business in New York City - Managing the public image and promotional activities of the studio - Design and print of promotional material to be sent to clients - Digital processes using Capture One, Lightroom, Photoshop InDesign for file management and editing after each shoot - Preparing web galleries, post-production of initial and final images - Preparing packages of photographic material to be sent to clients - Editing and printing portfolio for meetings - Managing photo equipments - Interiors styling selecting specific accessories - Managing layouts, shot lists and ensuring a smooth workflow - Liaising with interior designers, architects and pr managers



        Jan 2015 - Dec 2015
        • London, United Kingdom


        MA Architecture

        Roma Tre University

        Aug 2009 - May 2012
        • Rome, Italy


        BA Architecture

        Roma Tre University

        Aug 2004 - Jun 2008
        • Rome, Italy



        Red Dot Design Award - Make Architects Annual 14

        Red Dot Design Award


        Red Dot Design Award - Make Architects Annual 13

        Red Dot Design Award