Martinique Webb

Director of Channels

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Content Coordinator - Curator


About me

Dynamic and energetic broadcasting media professional with extensive expertise in the planning, acquiring and processing of series / film content throughout its buying to TX lifespan. With a strong editorial eye for the acquisition, aggregation & curation of great content to build strong channel brands Linear & VOD. An astute project manager with clear end to end process overview vision.


  • Film
  • TV
  • Presenting
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word

Companies I’ve worked with

View all
  • Sky


    • TV

Work history


Director of Channels

African Movie Channel

Mar 2016
  • Planning – Movies/Series Business Process Reengineering Social Media Strategy Marketing Plan - 360 Recruitment & Selection New Channel launches Website rebranding


Programme Planning Manager

Modern Times Group

Dec 2010 - Dec 2015
  • - Project managed the delivery of programming elements for the launch of 3 HD Channels for the Russia/CIS territory Premium, Megahit & Comedy HD to Oct 2012 deadline. Liaising with key stakeholders Acquisitions, Marketing, Traffic & Transmission to align information pipeline from Programming - Created seasons and managed programming initiatives that took TV1000 East to No.1 in the Russian Pay TV Market in 2011 consistently since June ’11 - 2012. (Currently no.2 in whole of Russia PTV) - Content lead on programming strategy for Russia Viaplay VOD service launch April 2012. Successfully transitioning of linear rights content over to new SVOD service, liaising with all key project stakeholders during this process as project lead. Then the relaunch of the Viaplay Russia product as a standalone TVOD service in 2015.


Programme Planner

Universal International Networks

Feb 2007 - Dec 2010
  • - Successful re-brand of Hallmark Turkey / Hungary channels – Universal Channel & Syfy brands 2009. - Planning / strategy across 3 international broadcast feeds. Turkey, Hungary, Israel - Executed simultaneous international launches of co-production content with US parent channel for Rookie Blue & Haven. - Liaising with Programme Acquisitions to keep forward planning of movies and series within budgetary parameters for each territory whilst also considering yoy growth projectory.


Sky Movies Scheduler


Apr 2006 - Feb 2007
  • - Responsible for the relaunch schedules of Sky Movies Sci-fi & Horror channel as a genre channel; notably the Star Wars Vs Star Trek Month activity which doubled viewing share for the channel. - Monitoring and reporting on ratings fluctuations post launch to senior management and reacting proactively to this data by coming up with creative promotional stunts / seasons to increase ratings volume.


Sky Media Airtime Administrator


May 2005 - May 2006
  • Run and monitor daily reports, ensuring campaigns have been correctly set up by sales and that policy is adhered to wherever possible. •Monitor credits and deficits month by month and year to date. Liaise with sales teams to ensure trading balances are ok and to work together to balance these evenly across sales portfolios. • Maximising inventory in regards to conversions and efficiencies • Book late monies into Sky Ent peak according to monthly delivery levels. • Check channel optimisation and move spots where required. • To be aware of any programme schedule changes across channels especially those that occur within Sky Ent peak that may affect core allocation and those within any premium sport.


Scheduler (homeware & Jewellery

Sit-up Channels

Aug 2003 - Jun 2005
  • - Created and signed off content schedules for the two highest grossing product ranges on bidup tv & pricedrop tv. - Worked on the online launches of & creating launch stunts which increased online traffic of bidders & click through on the sites.



BA(Hons) American Theatre Arts Acting

Rose Bruford College

Jan 2016 - Jan 2016



    TV1000 East was named Best Movie Channel 2013

    • Click to edit honor descriptionTV1000 East beat off competition from no less than 15 other channels, eventually coming out on top from a short list of three (the other two channels were Premiera [NTV+] and Enter Film).