About me
Versatile producer working at the intersection of technology and the arts, over the years I have supervised and managed complex productions involving a wide variety of creative studios, labs and individuals, in digital and experiential design.
Originally from Lake Como, Italy, I lived in Shanghai, China, for eight years. Since moving to London in 2016, I have worked at UNIT9, where I am currently an Executive Producer
Projects credited in
- Nike: ReactlandThe background How do you truly test out the new Nike React shoes? By running in them, of course. But Wieden+Kennedy Shanghai didn’t just want to take Nike fans on a same-old-same-old run—they wanted to create an experience people would never forget. We were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans.20
Skills
- Production Management
- Production
- Film Production
- Experiential
- Creative Installation
- Immersive Experience
- Creative Interaction
- Creative Technology