Mashaal Rana

KEY HIGHLIGHTS • Planning and developing an effective social media strategy in collaboration with senior management (CEO) including hash-tag campaigning • Creating press releases and stories, presenting innovative ideas to media and generating various reports • Playing a key role in organising interviews, public speaking engagements and other media opportunities RESPONSIBILITIES • Managing all aspects of public relations including social media articles, press releases, announcements and corporate communications for product positioning and brand management across the industry • Developing and nurturing strong relationships with key decision makers utilising excellent communication skills • Conceptualising and executing various marketing and PR strategies in line with business objectives of the client • Conducting market research and competitor analysis to identify innovative ways for advertising products

KEY HIGHLIGHTS • Led overall operations for the entire Digital Edition of the magazine • Effectively managed all social media platforms – Instagram, Facebook, YouTube, Twitter as well as company website using social media strategies • For SEO: Researched keywords using Google AdWords to determine potential value to gain most search engine traffic • Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results • Played a vital role on numerous projects with Unilever – created content for their brands such as Lipton • Created content for company website, short videos, digital publication and live Facebook sessions (portfolio available at www.womensown.pk) RESPONSIBILITIES • Spearheaded operations of the digital publication including hiring, training and overseeing team performance • Worked in close collaboration with the Editor-in-Chief to identify needs and determine appropriate content / topics • Organised and coordinated editorial publications and business meetings to establish a positive corporate image • Coordinated schedules for writers, photographers and designers while mentoring and reviewing their performance

KEY HIGHLIGHTS • Managed all aspects of marketing communications – social media, corporate website, press releases and newsletters • Redesigned company catalogue – significantly improved brand recognition that redefined previous sales trends • Identified consumer trends and competitive markets – introduced new products to target niche consumer markets • Determined market potential and explored new opportunities – initiated sales via nationwide online corporations

• Developed comprehensive sales and marketing plans for promoting Laura Mercier makeup products • Identified customer needs and presented products in a structured professional way to finalise sales deals • Achieved individual weekly targets as well as counter targets while working in a team of 4 or more make-up artists • Effectively communicated with clients to understand specific requirements and offered customised solutions

Sub-Editor 2013 – 2014 The River Newspaper, Kingston upon Thames KEY HIGHLIGHTS • Created, edited and proofread all content for final paper copy while ensuring adherence to in-house style • Wrote headlines, picture captions and story summaries that connects well with the target audience • Ensured accuracy of the story content as well as decided on appropriate length to achieve a professional outlook

Modules: Media Rights and Mash-ups, Media and Cinema in a Global Context, Gender and Sexuality in Contemporary Practice, From Mass Media to New Media, A study on the Pakistani magazine industry. Fashion Documentary was featured in the London Film Festival (On Cultural Appropriation in Fashion)

Modules: Journalism in Context, The online revolution, Multimedia News-writing, Technology and the Future, Media Institutions, Tee line Shorthand and Law – wrote articles, conducted interviews and devised feature ideas

Award for over 50 hours of Volunteering