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Mashaal Rana

International PR and Marketing Manager

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  • LevelMid Level
  • LocationWarrington, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPR Manager - Marketing and Publicity Manager - Film - Managing Editor

Projects

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About me

A proactive and target-oriented professional offering rich experience in public relations, digital marketing, brand promotions, social media, market research, content development and stakeholder management. Exhibits strengths in conceptualising innovative advertising, marketing and social media strategies aligned with market needs/ projections. Possesses excellent interpersonal and communication skills with the ability to interact with people from diverse backgrounds with a flair in building public relations. A creative writer and editor with proven ability to handle a wide range of functions using a combination of creative, organisational and presentation skills. A British national with significant experience in a developing market from abroad and now seeking a full time position in the UK.

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Skills

  • Google Analytics
  • Social Media
  • PPC Advertising
  • Wordpress
  • Adobe Photoshop
  • Adobe Premier Pro
  • Adobe Illustrator
  • SEO
  • Editing
  • Strategy

Work history

Currently

International Merketing and PR Manager

GrayScale

Apr 2017
  • United Kingdom
  • Freelance
  • KEY HIGHLIGHTS • Planning and developing an effective social media strategy in collaboration with senior management (CEO) including hash-tag campaigning • Creating press releases and stories, presenting innovative ideas to media and generating various reports • Playing a key role in organising interviews, public speaking engagements and other media opportunities RESPONSIBILITIES • Managing all aspects of public relations including social media articles, press releases, announcements and corporate communications for product positioning and brand management across the industry • Developing and nurturing strong relationships with key decision makers utilising excellent communication skills • Conceptualising and executing various marketing and PR strategies in line with business objectives of the client • Conducting market research and competitor analysis to identify innovative ways for advertising products

2017

Digital Managing Editor

Women's Own Magazine

Sep 2016 - Apr 2017
  • Karachi, Pakistan
  • Full Time
  • KEY HIGHLIGHTS • Led overall operations for the entire Digital Edition of the magazine • Effectively managed all social media platforms – Instagram, Facebook, YouTube, Twitter as well as company website using social media strategies • For SEO: Researched keywords using Google AdWords to determine potential value to gain most search engine traffic • Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results • Played a vital role on numerous projects with Unilever – created content for their brands such as Lipton • Created content for company website, short videos, digital publication and live Facebook sessions (portfolio available at www.womensown.pk) RESPONSIBILITIES • Spearheaded operations of the digital publication including hiring, training and overseeing team performance • Worked in close collaboration with the Editor-in-Chief to identify needs and determine appropriate content / topics • Organised and coordinated editorial publications and business meetings to establish a positive corporate image • Coordinated schedules for writers, photographers and designers while mentoring and reviewing their performance

2016

Content Manager

Dyners

May 2015 - Sep 2016
  • Pakistan
  • Full Time
  • KEY HIGHLIGHTS • Managed all aspects of marketing communications – social media, corporate website, press releases and newsletters • Redesigned company catalogue – significantly improved brand recognition that redefined previous sales trends • Identified consumer trends and competitive markets – introduced new products to target niche consumer markets • Determined market potential and explored new opportunities – initiated sales via nationwide online corporations

2014

Make-up Artist and Sales Executive

Laura Mercier

Oct 2013 - Aug 2014
  • Kingston upon Thames, United Kingdom
  • Full Time
  • • Developed comprehensive sales and marketing plans for promoting Laura Mercier makeup products • Identified customer needs and presented products in a structured professional way to finalise sales deals • Achieved individual weekly targets as well as counter targets while working in a team of 4 or more make-up artists • Effectively communicated with clients to understand specific requirements and offered customised solutions

2013

Creative Intern

Warrington Guardian

Sep 2013 - Sep 2013
  • Internship

2014

Sub-editor

The River Newspaper

Sep 2013 - Sep 2014
  • Kingston upon Thames, United Kingdom
  • Full Time
  • Sub-Editor 2013 – 2014 The River Newspaper, Kingston upon Thames KEY HIGHLIGHTS • Created, edited and proofread all content for final paper copy while ensuring adherence to in-house style • Wrote headlines, picture captions and story summaries that connects well with the target audience • Ensured accuracy of the story content as well as decided on appropriate length to achieve a professional outlook

2012

Creative Intern

BBC

Jun 2012 - Jul 2012
  • London, United Kingdom
  • Internship

Education

2015

Master of Arts (M.A.) Media and Communications

Kingston University London

Sep 2014 - Sep 2015
  • Modules: Media Rights and Mash-ups, Media and Cinema in a Global Context, Gender and Sexuality in Contemporary Practice, From Mass Media to New Media, A study on the Pakistani magazine industry. Fashion Documentary was featured in the London Film Festival (On Cultural Appropriation in Fashion)

2014

BA (Hons) Journalism

Kingston University London

Sep 2011 - Jun 2014
  • London, United Kingdom
  • Modules: Journalism in Context, The online revolution, Multimedia News-writing, Technology and the Future, Media Institutions, Tee line Shorthand and Law – wrote articles, conducted interviews and devised feature ideas

Awards

2009

ASDAN Award

University of Cambridge

  • Award for over 50 hours of Volunteering