In internship between June 2011 and June 2012 first at PSA Peugeot Citroën in the advertizing department and then at TBWA/Paris for the communication of McDonald's France in order to acquire the skills necessary to my professional project, I just finished a 6-month internship at Club Med in Sydney as Digital Marketing assistant. This internship follows an exchange semester in South Korea and my final year at the EDHEC Business School which I just graduated from with a double-degree (Master in Management, Master of Science in Marketing) while running in parallel the Student Office of EDHEC, 2nd of France ("Bureau des Eleves") as President. With a good sense of relationships, I had the opportunity during all my experiences to develop my skills, as operational as strategic, in the fields I'm most interested in : media, advertizing and graphic design, communication, event organization and sports. Empathy, sense of organization, reactivity and personal investment are qualities which allow me o be as efficient as possible in the projects I take care of. Open, listening to people and at others' disposal, I will be available for a job or a VIE from January 2014. [email protected] - +61(0)18.104.22.168.79 (Australian phone) - +33(0)686055263 (French phone) LinkedIn account: https://www.linkedin.com/in/mathieurenaud/en
Management of a team of 50 members on 3 campuses (Lille, Nice and Paris), Management of a budget of 625 K€, Organization of events gathering up to 1,200 students, Responsible of the communication and graphic creation during the 2010 - 2011 term
- Participating to the growth of the online sales channel: implementation of multi-support digital campaigns (B2B and B2C websites mobile website, application) and Improvement of the user experience (general layout, content and usability) - Analysis of the online customer behavior through Google Analytics and Adobe Omniture, delivery of recommendations in order to implement the proper strategy - Participating in the relationship with third-parties (creative agency, PR agency, partners) - In-house design of online and offline materials (Flash banners, online and offline ads, page design via internal CMS, newsletters)
- Implementation of national advertizing campaigns Food & Entertainment : TV, posters, POP - Launches of the McBaguette, McFlurry (new coulis), 2012 Olympic Games Coca-Cola glasses - Relaunch of the advertizing campaigns Monopoly, Bagels Stories and Chicken Forever - Revamp of the McCafé image
EDHEC (Écoles des hautes études commerciales du nord) is a French “grande école” specialising in business and management, founded in 1906, and based in Lille. EDHEC Business School offers undergraduate, graduate, and executive education on its campuses in Lille, Nice, Paris, London, and Singapore.
Created in 2008, "Les Etoiles de la pub" is a graphic creation contest. http://www.lesetoilesdelapub.fr/index.php/editions-precedentes/laureats?id=36