Matt Armitage

Matt Armitage

Digital CommunicationsLondon, United Kingdom
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Matt Armitage

Matt Armitage

Digital CommunicationsLondon, United Kingdom
About me
Born and bred in London, after school I lived in for 5 years to study and work. While studying at Trinity College I started my own club night employing the best local talent, becoming the biggest night out for the University. While achieving a 2.1 degree I won two international drama awards based on the BBC Radio 4 show, Desert Island Discs. I made BBC news managing an event that transported 1,000 students across the country to club and back themed on the Hogwarts Express- the event made BBC news. During college I worked at a music marketing company to fund my education and gain experience. After receiving my Bachelors I took a 6-month internship at Red Bull Ireland responsible for running the website and all social channels for the brand. I gained all the digital marketing skills needed; copywriting, content creation, online advertising and data analysing. Since moving back to London I have continued writing for Red Bull, and for the biggest electronic music website in Ireland, When We Dip.
Projects
  • Castaway Stan: An award winning play based on Desert Island Discs
    Castaway Stan: An award winning play based on Desert Island DiscsI wrote and directed a play in Dublin winning 2 national drama awards (Best new Writing, Best Choreography). This show combines music and movement to create a completely new immersive experience. The play is based the BBC Radio 4 show, Desert Island Discs. It follows the story of Stan who finds himself on radio, selecting 8 songs he would take to a desert island. Through each song we see his story unfold, from discovering music from his dad's record player, to finding his first love. All the aud
  • The Rare Hue Collective: celebrating music for the good of the streetwear stratosphere
    The Rare Hue Collective: celebrating music for the good of the streetwear stratosphere
Work history
    Red Bull logo
    Red Bull logo
    Digital Marketing ExecutiveRed Bull
     - Dublin, IrelandInternship
    Managed all social channels and website for Red Bull Ireland, skills in digital marketing, copywriting, and content creation. Publicist for Red Bull Flugtag, #1 trending in Ireland, 11.7M shared reach, 1⁄4 M website page views, 70 thousand attended, assisted the PR- made national news. Planned, produced and promoted international tournaments; 5-a-side football and esports. Innovated custom built website and coordinated the branding for the first Free Gaff event as part of the new Red Bull Music Presents brand. Planned budgets and managed financial accounts for the Communications Department. Analysed, inputted and designed reports detailing various KPIs in media
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    Music Marketing InternCirculate Online
     - Dublin, IrelandInternship
    Manager of Felix da Housecat promotional account. Digital Marketing analyst and PR for events, festivals and artists (i.e. Fabric, Circoloco Ibiza, Matador, Jonas Blue). Created and designed a weekly magazine on current music and events for the company’s internal communications
Skills
  • Copywriting
  • Social Media Marketing
  • Brand Marketing
  • Digital Marketing
  • Event Organisation
  • Content and Media Writing
  • Social Media Management
  • Communications
  • Public Relations
  • Community Management
Education
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    Ancient and Medieval History and CultureTrinity College Dublin
     - Dublin, Ireland
    Earned a 2.1 at the best university in Ireland, Trinity College Dublin. During my time, I was a member of the most active drama society in Europe, DU Players. I won two international drama awards for an original play I wrote and directed (Best New Writing, Best Choreography) inspired by Desert Island Discs. I was elected into the committee as Entertainments Officer, booking live music acts for weekly events. Managed an event that made BBC news. The Hogwarts Express night worked with Irish Rail transporting 1,000 ticketed guest on two trains to a Limerick club and back. Directed 12 scenes that simultaneously play on the journey, full design of carriages and DJs. I worked at Circulate Online in my last year and worked as a waiter in New York during my Summer to fund my education.
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    3 A Grades at A Level (Ancient History, Politics and Drama)St Albans School
     - St Albans, United Kingdom
    Highsted Cup: Recipient of annual award given to the individual who made the most significant contribution to the school, measured by the amount of responsibilities, academic results and extracurricular activities such as sport, music, and charity work Business Enterprise Award: Given to the best presented business idea at a conference. Participants spend two days as a team creating a new business idea and presented it to an independent panel from different industries. One member of the panel personally awarded me with work experience as a Data Analyst for his company, Probability PLC Gold Duke of Edinburgh: Awarded for charity work, sport and a new skill. Led a team on an 11 day kayaking expedition independent of the school
Awards
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    Best New Writing and Best ChoreographyIrish Student Drama Association
    Castaway Stan was a play I wrote and directed which won these two awards, up against the best student theatre from all over Ireland. (See projects)
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    Duke of Edinburgh Gold AwardThe Duke of Edinburgh Award
    Awarded for charity work, sport and a new skill. Led a team on an 11 day kayaking expedition independent of the school
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