About me
• Listed as one of Creative Magazine's 'Power 20' of 2012
• Led Wunderman Australia to be named Digital Agency of the Year in APAC region, 2012
• Cannes Direct Lions juror, 2011
• Nominated Australian Direct Marketer of the Year, 2011
• Outstanding Contribution Award for dedication to marketing, ADMA 2011
• Creative of the Year 2010 in the APAC region, Digital Media Awards, Beijing
• Three campaigns in top 10 of Won Report's 'World's Best DM Campaigns'
Awards:
Cannes Lions - 1 Effectiveness, 1 Gold, 1 Silver, 6 Bronze, 7 Finalists
Caples - 1 Gold, 2 Silver, 3 Bronze, 8 Finalists
ADMA Awards - 1 Grand Prix Finalist, 2 Gold, 12 Silver, 20 Bronze, 7 Finalists
Echo - 1 Green Marketing Award, 4 Silver, 1 Bronze, 3 Leader
Clio - 1 Silver
APMA Star Awards - 1 Grand Prix, 4 Gold, 2 Silver
Won Report - World's 50 Best DM Campaigns – 2 x 3rds and 1 x 9th
New York Festivals - 1 Grand Prize
Digital Media Awards - Creative of the Year, 3 Gold, Digital Brand of the Year (Coca-Cola)
AFA Effectiveness Awards - 4 Gold, 1 Silver, 2 Best of Year
Judging Experience:
Campaign Big 2014
Creative Circle 2014
Sigi 2013/2014
NY Caples 2013
MAA Best 2013
Campaign Big 2013
D&AD 2013
Sigi 2012/13
AWARD 2012
Sigi 2011/12
Cannes Direct Lions 2011
Getty Images Grab 2011
Echo Awards 2011
B&T Campaign of the Year 2010
Getty Images Grab 2010
Adelaide Advertising and Design 2010
AdNews Campaign of the Year 2009
NY Caples 2009
AWARD 2008
ADMA 2007
NY Caples 2007
Brisbane Advertising and Design 2007
AWARD 2005
ADMA 2005
Projects
- HUG A GEEKHug a Geek When Austar launched a new home broadband service, their differentiator was the promise to speak plain English and make setup easy for the ordinary householder. So this campaign apologised to geeks everywhere for making them redundant. If you see a lonely little geek, give him a hug.
- SHARE A COKEShare a Coke In partnership with Ogilvy, Naked and IKON, we developed the social and digital amplification for this ground-breaking campaign that went on to roll out in over 40 other countries the following year. Cannes Lions Effectiveness Gold Cannes Lions Gold Cannes Lions Silver 5 Cannes Lions Bronze 3 Digital Asia Gold Digital Brand of the Year 2 Spikes Asia Bronze and many more.
- PAPERBILLOSAURUSPaperbillosaurus To launch BPAY's new service which allowed consumers to receive electronic bills from over 13,000 companies, this integrated campaign included print, outdoor, radio, direct mail and online. To attract companies to use the service to deliver bills to customers, the direct mail to CEOs of major banks, telcos and utilities featured an origami dinosaur made from their company's own bills. 3rd in Won Report's 'World's Best DM Campaigns' 2 x Cannes Lions Finalist Caples Gold Caples Silver Caples Bronze Echo Bronze and more
- DARE TO BE DUBLINDare to be Dublin We were tasked with launching a new range of equestrian-style fashion boots in multiple markets, targeting both consumers and retail stockists at the same time on a small budget. Big challenge. So we featured one hot girl and 5 trained horses in an online film. It reached over 54,000 views and was featured on the world's most read equestrian sites. Site visits increased 70%, Facebook engagement increased 88% and one US retailer immediately placed a stock order worth US$500,000.
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Work history
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Chief Creative OfficerWunderman Thompson
Following 4 years of consistent success at Wunderman Australia, I was promoted and relocated to the network's London operations. In my first year, the creative team doubled in size and produced internationally-recognised campaigns, we unified Wunderman, Blast Radius and KBM Group into a holistic offering, the agency hit targets and we increased revenue +95% YOY with new clients including Coke, Shell, Xbox, Virgin Media Business, GSK Skincare and News UK (The Sun, The Times and Sunday Times. In June 2014, Econsultancy ranked Wunderman UK as 7th in the top 100 marketing agencies in London.
I also hold the role of Regional Creative Lead for all Wunderman offices across Western Europe, Nordics and Africa.
Clients: Shell, Coca-Cola, Xbox, Oilatum, Physiogel, Nokia, EDF Energy, Virgin Media Business, Jaguar, Volvo, News UK.
National Executive Creative Directior
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Under my creative leadership, Wunderman Sydney became the fastest growing and most financially successful agency in Y&R Group Australia, and was ranked 8th for growth and No.1 for creativity in the global Wunderman network of 150+ offices.
Wunderman Australia was named 2012 Digital Agency of the Year in the APAC region at the Digital Asia Festival in Beijing, brought client Coca-Cola to be awarded Digital Brand of the Year 2012, was ranked No.4 Australian agency (the highest of any direct specialist agency not aligned with a brand agency), and was shortlisted as Australian Direct Agency of the Year four times in a row, receiving a rare Highly Commended Direct Agency of the Year 2010 at the AdNews Awards.
I was nominated Direct Marketer of the Year 2011, received Australia's first 'Outstanding Contribution' award for dedication and service to the DM industry, served on the 2011 Cannes Direct Lions jury, and was named Creative of the Year 2010 in the APAC region by Campaign Magazine at the Digital Media Awards in Beijing.
Clients:
Coca-Cola, Microsoft, Nokia, Freeview, Ford, Schick, Pringles, Hotham & Falls Creek, Jacob's Creek Wines, Uncle Toby's Oats, Colonial State Global Asset Management, Art Gallery Society NSW, Earth Hour (WWF).
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Skills
- Advertising
- Art Direction
- Direct Marketing
- Email Marketing
- Creative Direction
- Digital Marketing
- Concept Development
- Digital Strategy
- Creative Strategy
- Integrated Marketing
- Direct Mail
- Online Advertising
- French
Education
BA, Visual Arts
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Awards
9 Cannes, 6 Caples, 34 ADMA Awards, 9 Echo, and more
9 Cannes Lions, 6 Caples, 34 ADMA Awards, 9 Echo, and more
Industry awards.
Power 20
Power 20
Creative Magazine, Australia
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