Matt Batten

Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA

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  • LocationLondon, United Kingdom

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About me

 

• Listed as one of Creative Magazine's 'Power 20' of 2012 • Led Wunderman Australia to be named Digital Agency of the Year in APAC region, 2012 • Cannes Direct Lions juror, 2011 • Nominated Australian Direct Marketer of the Year, 2011 • Outstanding Contribution Award for dedication to marketing, ADMA 2011 • Creative of the Year 2010 in the APAC region, Digital Media Awards, Beijing • Three campaigns in top 10 of Won Report's 'World's Best DM Campaigns' Awards: Cannes Lions - 1 Effectiveness, 1 Gold, 1 Silver, 6 Bronze, 7 Finalists Caples - 1 Gold, 2 Silver, 3 Bronze, 8 Finalists ADMA Awards - 1 Grand Prix Finalist, 2 Gold, 12 Silver, 20 Bronze, 7 Finalists Echo - 1 Green Marketing Award, 4 Silver, 1 Bronze, 3 Leader Clio - 1 Silver APMA Star Awards - 1 Grand Prix, 4 Gold, 2 Silver Won Report - World's 50 Best DM Campaigns – 2 x 3rds and 1 x 9th New York Festivals - 1 Grand Prize Digital Media Awards - Creative of the Year, 3 Gold, Digital Brand of the Year (Coca-Cola) AFA Effectiveness Awards - 4 Gold, 1 Silver, 2 Best of Year Judging Experience: Campaign Big 2014 Creative Circle 2014 Sigi 2013/2014 NY Caples 2013 MAA Best 2013 Campaign Big 2013 D&AD 2013 Sigi 2012/13 AWARD 2012 Sigi 2011/12 Cannes Direct Lions 2011 Getty Images Grab 2011 Echo Awards 2011 B&T Campaign of the Year 2010 Getty Images Grab 2010 Adelaide Advertising and Design 2010 AdNews Campaign of the Year 2009 NY Caples 2009 AWARD 2008 ADMA 2007 NY Caples 2007 Brisbane Advertising and Design 2007 AWARD 2005 ADMA 2005

Skills

 

  • Advertising
  • Art Direction
  • Direct Marketing
  • Email Marketing
  • Creative Direction
  • Digital Marketing
  • Concept Development
  • Digital Strategy
  • Creative Strategy
  • Integrated Marketing
  • Direct Mail
  • Online Advertising
  • French

Work history

Currently

Chief Creative Officer

Wunderman UK

Dec 2012
  • Following 4 years of consistent success at Wunderman Australia, I was promoted and relocated to the network's London operations. In my first year, the creative team doubled in size and produced internationally-recognised campaigns, we unified Wunderman, Blast Radius and KBM Group into a holistic offering, the agency hit targets and we increased revenue +95% YOY with new clients including Coke, Shell, Xbox, Virgin Media Business, GSK Skincare and News UK (The Sun, The Times and Sunday Times. In June 2014, Econsultancy ranked Wunderman UK as 7th in the top 100 marketing agencies in London. I also hold the role of Regional Creative Lead for all Wunderman offices across Western Europe, Nordics and Africa. Clients: Shell, Coca-Cola, Xbox, Oilatum, Physiogel, Nokia, EDF Energy, Virgin Media Business, Jaguar, Volvo, News UK.

2012

National Executive Creative Directior

Wunderman Australia

Nov 2008 - Dec 2012
  • Under my creative leadership, Wunderman Sydney became the fastest growing and most financially successful agency in Y&R Group Australia, and was ranked 8th for growth and No.1 for creativity in the global Wunderman network of 150+ offices. Wunderman Australia was named 2012 Digital Agency of the Year in the APAC region at the Digital Asia Festival in Beijing, brought client Coca-Cola to be awarded Digital Brand of the Year 2012, was ranked No.4 Australian agency (the highest of any direct specialist agency not aligned with a brand agency), and was shortlisted as Australian Direct Agency of the Year four times in a row, receiving a rare Highly Commended Direct Agency of the Year 2010 at the AdNews Awards. I was nominated Direct Marketer of the Year 2011, received Australia's first 'Outstanding Contribution' award for dedication and service to the DM industry, served on the 2011 Cannes Direct Lions jury, and was named Creative of the Year 2010 in the APAC region by Campaign Magazine at the Digital Media Awards in Beijing. Clients: Coca-Cola, Microsoft, Nokia, Freeview, Ford, Schick, Pringles, Hotham & Falls Creek, Jacob's Creek Wines, Uncle Toby's Oats, Colonial State Global Asset Management, Art Gallery Society NSW, Earth Hour (WWF).

2010

Chairman & ADMA Agency Council

Australian Direct Marketing Association

Jul 2006 - Jan 2010
  • ADMA is Australia's largest marketing association. In 2006, I joined ADMA's Agency Council, a body of volunteers from advertising agencies whose role is to represent agencies across Australia and support ADMA amongst the broader marketing industry. Only 6 months later I was elected Chairman and held the position for three consecutive years during which time the council created hugely popular events such as the award-winning Fight Crub. I voluntarily stepping down in 2010 when my role as Wunderman Creative Director meant I could no longer devote the necessary time to the Agency Council. Besides, it was someone else's turn to take the mantel.

2008

Creative Group Head

Saatchi & Saatchi

Mar 2007 - Jul 2008
  • Hired to build the well-known ATL agency's Direct and Digital credentials, I oversaw the major CRM clients Foxtel, Aussie and Emirates Airlines and all BTL work on all other clients. My creative work took the agency from a mere 2 finalists at the Australian DMA Awards in 2007 to the highest trophy haul of any agency in 2008 – 17 finalists including a Grand Prix finalist, with 11 trophy wins. Clients: Toyota, Lexus, Foxtel, Aussie, Emirates Airlines, Macquarie Bank, ADMA, Olay, Pedestrian Council of Australia

2007

Senior Art Director

BMF

Nov 2001 - Mar 2007
  • Australia's leading independent agency BMF brought me in to expand their ATL offering into fully integrated advertising. While there I was the only Art Director in the world to have two campaigns in the top 10 of Won Report's "World's Best DM Campaigns" at the same time. My creative work helped propel the agency to be ranked 11th best in the world. Clients: BPAY, Austar, Australian Red Cross Blood Service, ING Direct, KingGee, Tooheys Extra Dry, XXXX Gold, SBS, Lamb, Blackmores, IKEA, Samboy, Médecins sans Frontières.

2001

Art Director

Saatchi & Saatchi

Jun 2000 - Nov 2001
  • After ranking in the top ten in Australia's renowned AWARD School creative course, Saatchi & Saatchi immediately promoted me to the role of Art Director in the Direct Marketing team. Only 4 months later, I collected my first handful of awards for my work on NRMA and Toyota. Clients: NRMA Road Service, NRMA Insurance, NRMA Financial Services, Foxsports, Toyota, NRL, Castrol, Pantene, Olay.

2000

Mac Artist, Designer and Junior Art Director

Team Saatchi

Sep 1997 - May 2000
  • Clients: David Jones, Showtime, Toyota Retail, Sanitarium, Merck Sharpe & Dohme.

Education

1992

BA, Visual Arts

University of Western Sydney

Aug 1990 - May 1992

    Awards

    2013

    9 Cannes, 6 Caples, 34 ADMA Awards, 9 Echo, and more

    Cannes Lions

    • 9 Cannes Lions, 6 Caples, 34 ADMA Awards, 9 Echo, and more Industry awards.

    2013

    Power 20

    • Power 20 Creative Magazine, Australia

    2011

    Cannes Direct Lions Judge

    Cannes Lions

    • Cannes Direct Lions judge Cannes Lions

    2010

    Creative of the Year, APAC

    • Creative of the Year, APAC Campaign Magazine at Digital Media Awards, Beijing