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Working on UFS (Unilever) and Royal London • Working alongside the Account Director I run the projects from an account management point of view, being the day to day contacts for the client and ensuring the timely delivery of projects – mainly online content and TV advertising. • I also have an active role in the strategic development process, from the client briefing to the creative briefing. Along with the account planner we work collaboratively to understand the client brief and develop the proposition for the creatives to build a campaign around. • Over the past year I have managed the implementation of three Royal London brand TVCs and two global Unilever global projects consisting of press, social content and website content. • Due to the strategic nature of the UFS account, I have had wide exposure to campaign planning across all the projects I have worked on, which has increased my strategic awareness and capabilities. • In addition to this I also ensure the day to day admin of both accounts is keep up to date and projects are running to budget.
Working on Sunsilk Global (Unilever) • Working alongside the Account Director and Board Account Director I managed global hubs across Latin America, South East Asia and South Asia working on ATL communications, primarily TV and press. A key component of this was managing the hubs and the clients respectively, assessing the hubs needs and feeding this back to Unilever Global. • Whilst working at JWT I have become a key contact for the brand manager and assistant brand manager at Unilever on the account. I have also used this contact to develop a good relationship with the wider client team. • Over the past year I have assisted in the implementation of three bespoke variant campaigns for Sunsilk in Argentina, Indonesia and Thailand. This included undertaking both qualitative and quantitative research, and handling the pre-production agreements with the senior client. • I also worked on the development of the brand film from start to completion. This was a landmark film both strategically and creatively for the business as it was the first non-variant advertising the brand had done, and was more focused on creating empathy with the target audience. The production was a £1 million production and the film is due to be shown at Cannes. • One of my main responsibilities was managing the budget of projects from the initial briefing stage, through to research and production of the final material. This often entailed dealing with multiple currencies and suppliers from the different regions, which has really improved my organisational skills as it was important to know what was being billed in one currency whilst managing the Client budget in a completely different currency. • Within the team I have been asked to work on several key projects including the preparation and execution of key meetings and workshops. Most notably I worked with the Business Director, Planning Director and Executive Creative Director, helping them with the presentational material needed for a key meeting with the Head of Haircare for Unilever. • I was in charge of planning a two day conference in London for 40 people from across six markets to facilitate efficient team dynamics across the different hubs we work with • Additionally I am responsible for compiling contact reports from key meetings, organising the weekly status and the quarterly work sharing from our four key regions.