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responsible for the management and delivery of all content across the full breadth of the label and associated sub-brands/labels’ digital output; delivering effective digital marketing strategies across a variety of channels. Key Responsibilities: matt brawn OVERVIEW ????- - - - - - - - Working with senior management advising on the digital strategy of the company; ensuring all digital output is aligned with business objectives as well as overseeing the management of all associated media channels and any media/brand partnerships Developing marketing plans for a variety of products from live events and tours to priority singles and albums Writing briefs and overseeing the ongoing maintenance and redevelopment of all website properties Defining the company’s ever-evolving media & music streaming strategy. Identifying new technology, platforms & trends suitable for digital marketing Management of the Digital marketing team – covering editorial, social and video producer team members Content planning & creation across a number of mediums and platforms; eCRm, social media (paid and organic) Providing insight and analysis of social, consumer and eCRM data back into future campaigns
Developing strategy, content and community editorial and marketing strategies for a variety of clients including Cadbury Dairy Milk, Mars Petcare, Barcardi, Noble Foods’s ‘the happy egg co’ co, and most notably Nokia. Predominantly responsible for planning, delivering day to day implementation and management of community approach, providing insights into brands’ fans, reporting on month on month activity and providing ongoing online CRM.
Managed and curated Current’s social news and information website, Sourcing articles and writing content on a variety of topics and issues relevant to a young demographic and then syndicating on a number of social media platforms. Played an integral role in launching two cross-platform Internet > TV shows, Current:News and Upstream. For both shows, the daily workflow included in-depth research of stories going to air, sourcing and compiling stories, working in ‘real-time’ updating breaking news as well as managing the ‘picked for TV’ assets such as user’s comments and ‘tweets’ on TV, as well as nurturing and developing the associated online communities.