Matt Brinkworth

Publicist

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPublicist - PR Manager - Senior Publicist

About me

Creative Music PR Miguel Leite (Co-Founder at Tradiio) "Matt worked as Tradiio PR manager for more than one year and his work was nothing less than professional, detailed and success oriented. His work is exceptional and adding to this is the fact that he is a fun and optimistic professional, which aligns perfectly with our company culture. I recommend Matt and I know for fact that he’s going to bring results to any music related company." Joe Gaynor (Manager at Three Six Zero - HURTS/ISLE/ASTRONOMYY) "Matt was extremely driven as soon as he came on board with the project. His mail outs were a vast improvement on those we had experienced in the past. Throughout the campaign I felt Matt was always contactable and was very quick to act on any possible features that arrived . It was very interesting to hear of him using original ideas to capture the attention of journalists. I would be more than happy to work with Matt on future projects and have already recommended him to several other managers in the industry."  Luke McFarlane (Head of Record Labels at Material Music) "From the start of our working relationship, his enthusiasm, professionalism and creativity shone through. I have recommended Matt's services to many others, and will continue to do so." Kathleen Alder (Founder and CEO of WildKat PR) "Had the pleasure working with Matt on some projects through WildKat PR. He is creative, passionate about music and achieves great results." Lydia Kanuga (Manager, Media & Artist Relations at Def Jam Recordings) "I had the pleasure of working with Matt during my time at Big Machine Media. He is a very well connected, organized, strategic publicist and handled all premieres, media placements, press days, etc in a professional manner that made the most sense for the client. He is a huge asset to any company with his deep and vital knowledge of the inner workings of the press and music industry."

Skills

  • Marketing PR
  • Music
  • Communications
  • Label Management

Work history

Currently

Managing Director

Arrivals Records

Jan 2016
  • London, UK
  • Full Time
  • "A vital signpost for new talent" - Clash "Responsible for some pretty huge releases" - VICE's THUMP Managing Director and founder of the label. Conceive brand identity and style. Discovering, signing and developing artists for commercial release. Planning release schedules and implementing full promotional campaigns to support each release. Servicing music to our independent mailing list of over 600 DJs worldwide and coordinating press and radio coverage (thus far including Vice's Thump, Electronic Groove, Clash Magazine, Blue Walrus, Magnetic Magazine, Complex Magazine, Slav. and several primetime (18:30) spins on the MusikGuiden show on Sweden's publicly funded and most popular nationwide radio station, Sveriges Radio P3) Overseeing the creation and delivery of all required assets (artwork, masters, correct metadata, UPC and ISRC codes) to third party distribution company. Managing the labels accounting and finance, including royalty distribution. Drafting of recording and publishing contracts. Organising and promotion of label club events in London and Berlin. Management of the label's social media accounts. Building and executing social media strategies, identifying target audiences through competitive research and analysing insight data. Creating, editing and publishing content (including visual assets) that encourages meaningful engagement, aiming to build a community around the label. Development of an appropriate tone of voice and use of creative keywords that enforce the branding. Listing of all label club events. Executing promotional campaigns using social media advertising and sponsored posts. Continuously reviewing available social media metrics to optimise the labels online practices overall.

Currently

PR Manager

Matt Brinkworth PR

Aug 2015
  • London, UK
  • Freelance
  • Handling all online and print press duties, domestically and globally for music and music related tech PR. Past/current freelance projects include: S'Express/Mark Moore Carl Louis (Warner Music) Axwell & Ingrosso Franky Rizardo (Defected Records/Spinnin' Deep/MTA Records) Broken Back M-22 (Caroline/Universal) Claptone (Different Recordings/Exploited/PIAS) The Americanos feat. Lil Jon, Juicy J & Tyga (Interscope/Universal) Hifi Sean/Bootsy Collins Somn3um/Somn'thing Records Tradiio Tradiio artist releases – Aaron, Tired Arms, Young Troubled Minds, Ayelle

2013

Compilations Intern

Ministry Of Sound

Jan 2015 - Apr 2013
  • Internship
  • Liaising with the internal and external licensing departments, requesting and managing masters. Maintaining and distributing up to date mastering schedules Keeping record of weekly radio playlists and charts Researching and compiling PR and marketing contacts (magazines, blogs etc) Regular correspondence with the sales department to manage internal CD stocks Finding and recommending new music, compilation ideas etc Booking couriers, coordinating mail outs

2015

Press Officer

Big Machine Media

Jun 2013 - Aug 2015
  • Full Time
  • Composing bespoke press releases Pitching and securing print and online promotion opportunities, exclusives, premieres and more, for a variety of US and UK clients (outlets include The Guardian, Daily Star, Mail On Sunday, Noisey/Vice, The Line Of Best Fit, SBTV, Kerrang!, Rock Sound, Data Transmission, Crave Online, Clash, FHM, Heat Magazine, NME etc) Servicing stories to blogs broadly to increase profile for new acts as well as securing more specific coverage or unique online/digital opportunities to draw engagement for more established acts (Shazam Enabled etc) Securing and coordinating large international features Creative thinking with promotional campaigns (including PR stunts for pitching, sent an actor as a zombie to hand deliver CDs to magazine offices around Halloween, resulting in multiple national print press reviews etc) Organising full press days (including phoners, live sessions, face to face and filmed interviews) Securing regional/tour press coverage for client performances Securing and arranging client performances at industry events (for example Schön! Magazine London Fashion Week party) Building and maintaining relationships with journalists, editors and other media personnel, regular communication through email, telephone and meetings Working as part of a team as well as managing my own accounts and campaigns, ending as the most senior member of staff in the UK office, supervising an assistant Collaborating with third party marketing and distribution companies Regular and constant liaison with A&R, Artist Management, Radio/TV Pluggers, Digital Marketing/Social Media team and Artists Weekly Reports including press run, press confirmed, key press reactions etc Actively finding and bringing in new business to the agency

2012

International Marketing Intern

WarnerMusic

Jan 2012 - Apr 2012
  • Internship
  • Raising PO's (Sprinter) and booking artist travel Keeping record of artist international chart positions and collating sales figures Logging media at Vanderquest/Montreaux Sounds Connecting phone interviews between journalists and artists Managing and updating department international contact spreadsheets

Education

2012

Music and Entertainment Industry Management

University of Hertfordshire

Sep 2009 - Sep 2012