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Big Machine Media – US/UK Music PR Agency (June 2013 - current) Press Officer Composing bespoke press releases Pitching and securing print and online promotion opportunities, exclusives, premieres and more, for a variety of US and UK clients (outlets include Noisey/Vice, The Line Of Best Fit, FHM, The Guardian, Daily Star, Mail On Sunday, SBTV, Kerrang!, Rock Sound, Data Transmission, The 405, Clash, Urban Outfitters Blog, Heat Magazine, NME etc) Servicing stories to blogs broadly to increase profile for new acts as well as securing more specific coverage or unique online/digital opportunities to draw engagement for more established acts (Shazam Enabled etc) Securing and coordinating large international features (Flying FHM features editor and photographer to S.Korea for a 4-6 page piece) Creative thinking with promotional campaigns (including PR stunts for pitching, sent an actor as a zombie to hand deliver CDs to magazine offices around Halloween, resulting in multiple national print press reviews etc) Organising full press days (including phoners, live sessions, face to face and filmed interviews) Securing regional/tour press coverage for client performances Securing and arranging client performances at industry events (for example Schön! Magazine London Fashion Week party) Building and maintaining relationships with journalists, editors and other media personnel, regular communication through email, telephone and meetings Working as part of a team as well as managing my own accounts and campaigns, now most senior member of staff in the UK office and supervising an assistant Collaborating with third party marketing and distribution companies Regular and constant liaison with A&R, Artist Management, Radio/TV Pluggers, Digital Marketing/Social Media team and Artists Weekly Reports including press run, press confirmed, key press reactions etc Actively finding and bringing in new business to the agency
Liaising with the internal and external licensing departments, requesting and managing masters. Maintaining and distributing up to date mastering schedules Keeping record of weekly radio playlists and charts Researching and compiling PR and marketing contacts (magazines, blogs etc) Regular correspondence with the sales department to manage internal CD stocks Finding and recommending new music, compilation ideas etc Booking couriers, coordinating mail outs
Raising PO's (Sprinter) and booking artist travel Keeping record of artist international chart positions and collating sales figures Logging media at Vanderquest/Montreaux Sounds Connecting phone interviews between journalists and artists Managing and updating department international contact spreadsheets