Multiple Cannes Award Winning, Executive Creative Director. Voted one of the top 100 influential creatives in The Creative Pool Awards. I was personally asked by Lego Batman to make him famous on Channel 4. In the junction between what the audience loves and the brand wants to say is where I tell stories. Specialties: Multi-Platform Creative Direction, Team Management, Pitch Management, Content Development, Brand Strategy, Communications Strategy, Transmedia Creativity, Media Partnerships, Social Media Strategy, Copywriting, Idea Generation, Presentations, Public Speaking, Making Coffee.Locked Pro Plan feature
The Moment is a creative agency specializing in film, events and immersive technology as part of The Creative Engagement Group. The client base includes multinational brands such as GSK, Carnival Cruises, HSBC, Roche and Nissan. As ECD it is my responsibility to lead the creative & strategy teams to ensure creative excellence that delivers on client’s KPIs. This also includes being involved in media strategy & acting as brand guardian for my clients. With offices in Plymouth, London and Manchester I have defined creative processes bringing the various production and creative principals under one process to encourage more media agnostic collaboration. In November of 2017 I was instrumental in TCEG winning a retainer with Nissan as “Brand Comms Agency” for the car manufacturer creating Brand Guidelines, Toolkits & Cascade Kits for Nissan’s many territories throughout Europe.
Design & Brand agency servicing US TV Broadcast Networks Clients: FX, Disney, The CW, WEtv, A&E Projects: Campaign Idea Generation, Brand Strategy, Creative Consultation & Copywriting Highlights: Rebrand and launch campaign for Youth TV Network The CW
“The Drum: Content Agency Of The Year 2015” Winner of 4 Cannes Lions in 2017 Drum is a specialist creative agency within Omnicom Media, providing branded content & entertainment solutions to their 250 strong portfolio of international brands. Being a creative agency embedded within the 2nd biggest media agency in Europe I worked very closely with the media, strategy & planning teams and have an advanced understanding of brand strategy, media planning, targeting etc. As Creative Director my responsibilities were. Creative Direction of 8 strong team of multi-principle creatives from briefing & conceptualisation thru pitching to production & distribution of integrated campaigns. Creative strategy from advertising to content thru social media optimization & PR. Creative direction of campaign assets from inception through production Brand Strategy for clients including Age UK Client management & New Business responsibilities. Structuring, Recruitment & Management of In-House Creative Team (Designers, Developers & Creatives) & freelance roster. Fostering and maintaining partnerships with creative & technology specialists. Clients: Age UK, Macmillan Cancer Support, RNLI Hewlett Packard, Mondelez, Sony Mobile, Sony Playstation, Canon, Sainsbury’s, BHF, MacMillan, UKTV, Boots No7, Waitrose, O2, Wonga, Cadbury, Pepsi, Estee Lauder, Carte Noir, McDonalds, Playdough, Hasbro & Lego. Projects: Brand Strategy, Integrated Campaigns, TV & Print, Online AV Content, AFP, Media Partnerships (Print, Radio, TV) Contextual Advertising Campaigns, Social Media (Planned & Reactive Strategy, Design & Amplification), IP Generation, Campaign Strategy, Digital Display Creative, Digital Creative. Highlights: Winning The Drum Content Marketing Agency Of The Year 2015. And 4 Cannes Lions (including 2 for Lego Batman) in 2017
Idea Generation, Creation & Implementation of multi-platform projects. Pitching to client & account management. Collaboration with Production department in budget & resource management. Highlights: Launch of “The Fox Problem Powered By HP” Multi-Platform Content Format for Hewlett Packard including regular live show on YouTube. Received over 1 million views in 6 weeks, trending on Twitter & extensive press coverage.
Devilfish was an independently owned boutique creative agency. I was brought in to develop their digital and online content offering as well as Creatively Direct integrated campaigns. Recruited a multiplatform Creative Team & freelance roster. Creative Direction, Brand Positioning and Strategy, 360 degree Campaign Strategy, Creation and implementation, New Business Development Client Pitches and Account Handling. Production budget & resource management. Clients: Schwarzkopf, Berry Brothers & Rudd, CBS, Discovery Channel, Nat Geo, Sky, MTV, FX, Channel 5, Nickelodeon, CNN, Esure, Sony Music & Polydor Records. HBO, Showtime. Projects: TV & Print Campaigns. TV Promos (clip based & originated) Social Media, Online Content, Brand Strategy, Brand Design. Digital Platforms, Highlights: Created the world’s first Augmented Reality Music Video for Sony Music. Nominated for UKMVA. Won LIA. Received extensive press coverage. Part of a Canne Lion Award winning team & recipient of D&AD Pencil