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Matt Davies

Senior User Experience Consultant

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About me

15 years researching, designing and evaluating user experiences - across mobile devices & services, web products, intranets, desktop applications, interactive TV. Experienced from ideas through to specification working with a range of stakeholders. In-depth user behaviour knowledge gained from 1000+ hours interviewing and testing products with many users - from stockbrokers to teenagers.


  • Art Direction
  • Mobile
  • Design
  • Creative Direction
  • UX Design
  • UI Design

Work history


Senior User Experience Consultant

Freelance Consultant

Nov 2014
  • Working directly with clients as a freelance user experience design and user research consultant. Recent clients: Fjord (London), Frog Design (Shanghai), Timeout (London), Open University HCI Lab, Razorfish (London), DMG Media Ltd and stealth Startup companies.


User Experience Design & Director

Taptu Limited

Nov 2007 - Nov 2009
  • Taptu is a mobile search engine service. It is a direct to consumer service. Role: Leading all aspects of user experience design of a new product from ground up. Key aspects of the role: Leading user experience approach since formation of company, building complete user experience from day one, planning and conducting all user Research (UK & US-based), designing a mobile internet service across all handset types for multiple mobile browsers, designing iPhone applications, Facebook applications and desktop web service.


Senior Product Manager & User Experience Designer

Qualcomm Europe

Nov 2005 - Nov 2007
  • Qualcomm is a wireless telecommunications & R+D company based in San Diego, USA. Role: Key designer within a global mobile UE design team, creating next generation mobile products. The role involved working within a large, global user experience team - half of the team based in San Diego, CA. Created mobile device and service user experiences for a range of internal products and clients in Europe and the USA. Client projects included designing UE for new O2-branded devices. The role spanned a complete user-centred design process - from conceptual design through to delivery of products on devices. I was responsible for a Product Manager/UE designer reporting to me. I also led the project management’ design and development of a state-of the-art mobile user experience-testing lab.


User Experience Designer

Trigenix Ltd

Nov 2002 - Nov 2005
  • Trigenix was a startup company providing a customisable mobile user interface platform. Role: Working within UI design and consultancy team to provide European clients with customisable mobile Ul solutions. Designing mobile user experiences and interfaces using Trigenix mobile Ul software platform - operating on Series 6o platform. Clients included O2, Orange, T-Mobile and Fujitsu. Within this role I developed and implemented a complete user-centred design process including personas, user research, paper prototyping and usability lab testing across all projects. Trigenix was acquired by Qualcomm Europe in 2005’


User Experience Design Consultant

Flow Lnteractive

Nov 2000 - Nov 2001
  • Flow lnteractive is a leading London-based user experience design consultancy. Role: Working with clients to provide user experience and UCD consultancy - including usability testing labs and design workshops. The role involved working with clients and users to usability test products, architect new products and re-design existing products. The work focussed on helping clients to design customer experience - based around a deep understanding of user needs, usability/UI design principles and practical experience designing for a wide range of product user interfaces. The role involved architecting new sites, creating navigation structures, user persona& use scenario creation, paper prototyping and usability testing to validate design solutions and iterate designs. Working as a consultant I developed a range of client-facing skills - including promoting usability services, running design workshops with client teams and presenting findings to client teams. Each client engagement required an understanding of the client business requirements, user audience, client team organisation, proposition and also full project management of the usability services being offered to the client. The role with Flow lnteractive involved equal measures of hands-on design and usability evaluation activities. The design work included leading user-centred design sessions with clients including BBC online,, Design Council, Askjeeves, Electronic Telegraph, MSN and Volkswagen. ln terms of evaluation, the role involved conducting heuristic evaluations and usability lab testing with users. within the role I undertook over 300 hours of lab tests’ with 300 different users across a range of demographics and types of application - from web-based e-commerce sites to Wap-based information searching.


Senior User Lnterface Designer


Nov 1998 - Nov 2000
  • UOVO was a full service, e-commerce strategy and design agency. Role: User interface designer and usability specialist working for range of corporate clients. The role involved working in a user interface design and development team to conceptualise, design and produce a range of interactive products - from e-commerce stores to intranet applications. The role involved working in multi-disciplinary teams, with a focus on usability, to understand all aspects of the client business, user needs and product aims. I worked throughout the project lifecycle - brainstorming ideas, designing concepts architecting navigation structures, designing graphical interfaces, paper prototyping and usability testing. Projects included an online shopping site for Whitbread and an online computer games store for Electronic Arts.


Research Associate, Ul and Software Designer

Interact School of Cognitive Computing Sciences, University of Sussex

Nov 1995 - Nov 1997
  • lnteract Lab is an academic research lab within University of Sussex. Role: Designer within a multi-disciplinary team of Human-Computer lnteraction experts and Cognitive Psychologists as part of a research project. The key goal of the research was to investigate ways of using interactive multimedia to teach intangible concepts (for example, food chains in ecology). The role involved creating multimedia software prototypes - producing storyboards, design concepts, interface design, animation, sound and programming (Macromedia Director). The work also involved participative design with users and usability testing/iteration of the designs, working closely with psychologists to understand the needs of users.


Multimedia Designer

Symbiosis Ltd

Nov 1994 - Nov 1995
  • Working as a designer in a multimedia design & production company. Role: The role involved creating multimedia solutions for corporate clients - working at all stages of design and production. I worked in a small team of designers to research projects, create design ideas, create concepts, design graphical interfaces, edit sound/video, create animations and programming in Macromedia Authorware/Director projects included a touchscreen multimedia kiosk for a Glenlivet Whisky distillery visitor centre and a CD-ROM based guide to flexible benefits for Coca-Cola Schweppes.



MSc in Information Systems

University of Portsmouth

Nov 1993 - Nov 1994
  • The course covered all aspects of lnformation Systems - including modules on software engineering and human-centred design.


BA(Hons) Design: Electronic Media

Staffordshire University

Sep 1990 - Sep 1993
  • The course was one of the first interactive design degrees in Europe. lt focused on all aspects of design for Electronic Media - including modules for design for screen, animation, sound, psychology of users, typography and layout, illustration, photography, design management and multimedia programming.