A conceptual creative thinker, lead designer & art director. Over 10 years experience working on a wide spectrum of design projects covering art direction, branding, branded content & tone of voice. I’m experienced in bringing ideas to life from concept through to final execution and delivery. I have worked across brand, advertising, social, video, retail design, in-store and point-of-sale. working with large and small teams to produce highly conceptual and disruptive 360 campaigns for international companies. As a creative I strive to create strong ideas and disruptive content that not only answer the brief but challenges it. Inspired by everything and anything I love a clever concept and design with personality. If you’re interested in working together on a freelance basis, short term contract or something more permanent then please get in touch.
Projects credited in
- NHS x Babylon Health AppWorking alongside Livity agency and Babylon Health, visual artist The Playmetric (aka Colin Bigelow) welcomed an exciting project with NHS! NHS’s new online app services lets patients access health care advice even in the least accessible times; ideals for students or if you’re just needing advice in the middle of the night! Colin Bigelow AKA Playmetric worked on promotional material which will be advertised all around the UK. Colin's charming characters were seen across paid digital advertis
- The Body Shop – White Musk FloraArt Direction, design and illustration for campaign for The Body Shop’s newly launched exclusive chypre fragrance White Musk Flora. The campaign took inspiration in the sensory experience of the scent itself, fragrances often so brilliantly taking us on a journey to a certain place. The White Musk Flora’s top notes first brought me past Sicilian citrus groves followed by a visit to a lush, beautiful garden full of peonies in a British countryside mansion. The collage illustration’s play with sc
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Senior Creative / Art DirectorZopa
- London, United KingdomFreelance
I was brought in to create an engaging social campaign designed support the launch of the new Zopa credit card. Working directly with the creative director I conceptualised campaign positionings and execution ideas. I worked closely with the creative team to create a series of digital social assets, from static ads to carousels and video. The creative was also used to inspire a series of organic social content. During my time at Zopa I also worked on a brand campaign for 2021. I conceptualised a variety of campaign ideas and positionings for a TV/VOD ad.
Design LeadBabylon Health
- London, United KingdomFull Time
A fast paced med-tech start-up, pioneering the development of digital healthcare. Working as part of the creative team I was brought on board to help build and shape a new brand. As a design lead I played a key role in the development of the brand, helping to define look and feel as well as tone of voice. With the aim of creating consistency and structure, I designed and implemented global brand guidelines, defined channel specific playbooks and gave a complete overhaul to all organic social channels and branded content. Experienced in bringing ideas to life from concept through to final execution and delivery. I worked together with marketing directors and acquisition teams to produce stand out advertising campaigns for both print and digital. I also worked closely with external agencies and suppliers guiding art direction and production. As an international team our content was used across the UK, US and APAC markets. In a lead role I oversaw creatively a team of designers, artwork and motion graphics, directing creative and inspiring ideas. With a direct report I was also responsible for personal development and career progression.
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- Creative Art Direction
- Concept Creating
- Creative Direction
- Brand Strategy
- Graphic Design
- Art Direction
- Creative Campaigns
- Moving Image