Matt Jones

Matt Jones

Creative Planner/Illustrator/DesignerLeeds, United Kingdom
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Matt Jones

Matt Jones

Creative Planner/Illustrator/DesignerLeeds, United Kingdom
About me
I began my career as an Account Handler but my interest was in creative. I’ve translated my experiences into my role as a Creative Planner and Designer, where I take a marketing brief, come up with concepts on how creative should meet marketing objectives, and finally brief an agency or work on the creative myself. I’ve taught myself how to use Adobe and Blender 3D to produce creative for campaigns and ad hoc projects for Asda.
  • Food to Order social post
    Food to Order social postI used After Effects to create a social post to promote Food to Order through Facebook posts and Instagram stories.
  • Asda Mobile Check-in video edit
    Asda Mobile Check-in video editI was tasked with condensing a 90 second video down to a 30 second video. The task was made more difficult because we didn’t have the original edit. The video we did have, had various animations and text overlaying key parts of the video. I had to cut the video into parts using premiere pro, remove the voice over and choose a suitable melody to give it a bit more life. Once I had the video in a logical, chronological order, showing a woman ordering shopping and using our new mobile check-in serv
  • Food to Order
    Food to OrderWe didn't have a Food to Order lock-up but one was needed. I created a 3D render that could be used across print and online in various channels. I then used this lock-up on a full page Asda Magazine which highlighted what Food to Order was, and how it works. The lock-up was a concept I presented but wasn't used in the end.
  • Channel 4 social post concept
    Channel 4 social post conceptWelcome to Leeds Channel 4! Here are two 3D animations I've put together celebrating a reputable brand setting up shop in our city.
  • Click & Collect concepts
    Click & Collect concepts
  • Asda Halloween Display ad creative
    Asda Halloween Display ad creativeI collated all assets for Asda Groceries National Halloween campaign and designed display ads that I then briefed an agency on to build and animate. These are the ads I designed which went live in time for Halloween.
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Work history
    Asda logo
    Asda logo
    Creative PlannerAsda
    Leeds, United KingdomFull Time
  • Digital Design
  • Marketing
  • Illustration
  • Art
  • Drawing
  • Digital Arts
  • Digital Illustration
    Leeds Arts University logo
    Leeds Arts University logo
    Foundation Diploma in Art and DesignLeeds Arts University
    Leeds, United Kingdom
    Leeds Beckett University logo
    Leeds Beckett University logo
    BA (Hons) MarketingLeeds Beckett University
     - London, United Kingdom