About me

I began my career as an Account Handler but my interest was in creative. I’ve translated my experiences into my role as a Creative Planner and Designer, where I take a marketing brief, come up with concepts on how creative should meet marketing objectives, and finally brief an agency or work on the creative myself. I’ve taught myself how to use Adobe and Blender 3D to produce creative for campaigns and ad hoc projects for Asda.

PostsProjectsExperienceTeam

• I've drawn celebrities digitally and plan on selling these as t-shirts. Do I need to consider copyright if I've drawn from a reference?
• Does anyone know legalities around drawing a celebrity's face/image digitally as an illustration, and selling as a poster or on a t-shirt?
• Can anyone recommend any books, magazines or websites to learn design theory and anything an Art/Creative Director would need to know?

Projects

• 1

  Food to Order social postI used After Effects to create a social post to promote Food to Order through Facebook posts and Instagram stories.
• Asda Mobile Check-in video editI was tasked with condensing a 90 second video down to a 30 second video. The task was made more difficult because we didn’t have the original edit. The video we did have, had various animations and text overlaying key parts of the video. I had to cut the video into parts using premiere pro, remove the voice over and choose a suitable melody to give it a bit more life. Once I had the video in a logical, chronological order, showing a woman ordering shopping and using our new mobile check-in serv
• Food to OrderWe didn't have a Food to Order lock-up but one was needed. I created a 3D render that could be used across print and online in various channels. I then used this lock-up on a full page Asda Magazine which highlighted what Food to Order was, and how it works. The lock-up was a concept I presented but wasn't used in the end.
• Channel 4 social post conceptWelcome to Leeds Channel 4! Here are two 3D animations I've put together celebrating a reputable brand setting up shop in our city.
• Click & Collect concepts
• Asda Halloween Display ad creativeI collated all assets for Asda Groceries National Halloween campaign and designed display ads that I then briefed an agency on to build and animate. These are the ads I designed which went live in time for Halloween.

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Work history

Creative PlannerAsda
Jun 2018Leeds, United KingdomFull Time

Skills

• Digital Design
• Marketing
• Illustration
• Art
• Drawing
• Digital Arts
• Digital Illustration

Education

Foundation Diploma in Art and DesignLeeds Arts University
Aug 2016Leeds, United Kingdom
BA (Hons) MarketingLeeds Beckett University
Aug 2009 - May 2012London, United Kingdom