I began my career as an Account Handler but my interest was in creative. I’ve translated my experiences into my role as a Creative Planner and Designer, where I take a marketing brief, come up with concepts on how creative should meet marketing objectives, and finally brief an agency or work on the creative myself. I’ve taught myself how to use Adobe and Blender 3D to produce creative for campaigns and ad hoc projects for Asda.
- Asda Mobile Check-in video editI was tasked with condensing a 90 second video down to a 30 second video. The task was made more difficult because we didn’t have the original edit. The video we did have, had various animations and text overlaying key parts of the video. I had to cut the video into parts using premiere pro, remove the voice over and choose a suitable melody to give it a bit more life. Once I had the video in a logical, chronological order, showing a woman ordering shopping and using our new mobile check-in serv
- Food to OrderWe didn't have a Food to Order lock-up but one was needed. I created a 3D render that could be used across print and online in various channels. I then used this lock-up on a full page Asda Magazine which highlighted what Food to Order was, and how it works. The lock-up was a concept I presented but wasn't used in the end.
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- Digital Design
- Digital Arts
- Digital Illustration