I’m Matt, a Digital Content Executive with a background in Commercial Photography and Account Management.
As Digital Content Executive at D&D London, an industry-leading restaurant group with restaurants and bars in London, Manchester, Leeds and overseas in Paris and New York, I produce a wide range of visual and written marketing content for a number of the group's popular restaurants. I believe it is vital to have truly standout content and marketing activations for D&D to remain ahead of the curve whether it’s through social media, HTML Marketing or company-wide seasonal campaigns.
My Freelance experience in the digital marketing landscape has taught me to be versatile with my social media and brand building skills. Branding and product photography have always been a strength for me which I have developed over /me with many reputable clients such as Fjallraven, Mr Lacy, Jokel of Sweden, Merchant Menswear and many more. However, I have learnt that not only giving customers the tools to build their brand image but also teaching them how to use them efficiently is also vital to their success. Working alongside clients to positively influence how to use their imagery, how to communicate it to their audience and how to reinforce their brand in the most effective way possible. As a result of this, my working relations have increased which has resulted in repeat business.
Outside of my commercial portfolio, I work on my own creative projects which have become heavily revolved around travel. My photography has taken me to a number of places around the world from the big apple to Austrian mountains, Spanish beaches to German forests documenting stunning scenery through my eyes. My work, both written and visual have been displayed at exhibitions and featured in travel adventure magazines Including Penny magazine, where I covered an extensive article on travel in the major European city, Paris.
Projects
- LOOKING FOR MODELS IN *BRISTOL* - Sample Portrait PhotographyI'm looking to find new people to work on some portraits with, these could be with a fashion focus to maybe make a short piece of editorial but just some regular portraits would be totally cool. Looking for a more casual/street style vibe. You may be a model or you may be aspiring to be one, looking to get some content for social media or some images to promote yourself and your work. Whatever it may be, I'd love to hear from you or any of your friends you may know of who fits the bill. Ge
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Work history
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Digital Content ExecutiveD&D London
London, United KingdomFull Time
D&D London is a collection of 43 diverse restaurants, bars and one hotel based principally in London, but also with locations in Manchester, Leeds, Paris and New York.
Responsible for a number of the D&D’s most iconic restaurant’s social accounts, including German Gymnasium. Using scheduling for a constant flow of quality content to engage with consumers.
Managing and communicating with influencers to promote our events and restaurants.
Designing digital assets for seasonal campaigns including, logos, leaflets, email banners/headers and posters to be used in large scale print and digital format. Content distributed across the UK, Paris and New York.
Designing HTML newsletters, deploying my design-led skills to create truly standout, bespoke email marketing campaigns for 43 restaurants.
Designing bespoke visuals that have been used in paid advertisements for the D&D App and used to drive downloads on the app store.
Writing articles for the popular 'The Dish' blog, keeping articles in the blog informative, engaging, SEO effective and of course in the D&D tone of voice.
Deploying my skills in photography, photo editing and professional lighting to conduct shoots of dishes, experience and some of the world-renowned chefs at the D&D group.
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Digital Content Creator and PhotographerSelf Employed
United KingdomFreelance
At first, photography was a hobby of mine, I would spend most days with a camera in my hand shooting whatever inspired me. As my skills developed and my eye for detail improved, I started to attract individuals and small business with my work. As a result of this, my hobby grew into my profession.
I started pitching my talents to larger clients, my working portfolio started to grow. I began using my commercial eye in combination with my creative talents to deliver visual marketing campaigns for a number of reputable brands, business and individuals including but not limited to Fjallraven, Merchant Menswear, Jokel of Sweden and Mr Lacy.
My content has been used to market products/services and improve the visual identity of many brands, the primary service I provide to businesses in order to achieve this is bespoke branding photography. Using my talents behind the camera and skills in photoshops, lightroom and occasionally premiere I created stunning imagery that has been used to populate websites, social media platforms and even print. Although my commercial photography has been the main input to the majority of my digital marketing campaigns, my talents and experience in social media, SEO practices and copywriting has to lead me to provide a greater range of services.
My experience in the digital marketing landscape has taught me to be versatile with my skills. Branding and product photography has always been a strength for me which I have developed over time with many reputable clients. However, I have learnt that not only giving customers the tools to build their brand image but also teaching them how to use them efficiently is also vital to their success. Working alongside clients to positively influence how to use their imagery, how to communicate it to their audience and how to reinforce their brand in the most effective way possible. As a result of this, my working relations have increased which has resulted in repeat business.
Skills
- Photography
- Photoshop
- Commercial Photography
- Retouching
- Fashion Photography
- Adobe Lightroom
- Portrait Photography
- Video
- Premiere Pro
- Content Creation