- The Pint BlockThis fun campaign for Department for Transport involved creating 60 illustrated visuals for each young driver killed or injured because of drink driving every single month. A pint block empowers the 'mate' to step in and stop them having their drink. It was named 'Ad of the Day' in Campaign Magazine and is biggest and best project I've been involved in to date.
Projects credited in
- Pint Block THINK!THINK! wanted to get people talking about a subject that’s not easy to bring up - drunk driving. So they created Pint Blocks, 60 tongue-in-cheek concepts to spread the message that it's ok, and indeed important, to step in and stop a friend from drinking alcohol if they are intending to drive. That’s one for each of the 60 people aged 17-24 involved in accidents, on average, each and every month of the year, where the driver was caught over the limit. The illustrations are part of the campaign