Matt Nemer currently serves as the Chief Financial Officer of PlushCare, a telemedicine company based in the San Francisco area. The company works to provide people with world class healthcare, all through their smartphone or tablet.
Before his current position, Matt Nemer worked on the executive board of hims inc, a rapidly growing startup. Matt is a leading expert on digitally native vertical brands, or DNVBs. He currently manages the group's finance and strategy functions.
Before working at hims, Matt worked as a leading Wall Street research analyst for more than two decades. He covered the retail and ecommerce industries. Matt has always been on the cutting edge of industry developments. He was the first retail analyst to realize just how much Amazon would change the landscape of more traditional brick-and-mortar stores. He was the first US-based analyst to cover brick and mortar retail with pure-play ecommerce companies, video commerce companies, and global marketplaces. He has referenced in most major financial news sources.
Before entering his current position, Matt Nemer advised several startups including HotelTonight and the ecommerce investment bank ComCap LLC.
Projects
- How DTC Brands Can Utilize Customer DataCustomer data is one of the most critical tools that direct-to-consumer brands possess. Traditionally, brands have used a middleman when selling products to their customers. DTC brands cut out this middleman, which gives them a more direct relationship with their clients. One benefit of this type of relationship is that brands now have the opportunity to learn more about their customers than ever before. Now DTC brands control the entire customer experience from start to finish. They have acces
- Why DTC Brands are Expanding into New CategoriesMost direct-to-consumer brands start out as a business that creates and sells a single product. However, we have started seeing a new trend. These brands are branching out into more categories. Their goal is to keep their customers happy and engaged. Many groups realize that they need to expand in order to do so. Keep Customers Engaged DTC brands are less focused on using paid marketing programs to continually pick up one-time customers. Instead, they want to create a system that will keep the
- 3 Reasons DTC Startups FailWhen one hears the phrase “direct to consumer brands” they often picture a glamorous start-up success story. Although many DTC brands have become successful, equally as many, if not more, have failed. Creating a DTC brand is not as easy as it may sound. Although they have great potential to save costs by controlling manufacturing and interactions without a middleman, creating a DTC also comes with high risks. Rising Costs One of the reasons DTC brands have become so successful is by saving cos
- Key Elements of DNVBsDigitally Native Vertical Brands, or DNVBs, have transformed the landscape of retail in recent years. The term digitally native vertical brand was coined by Andy Dunn, who founded the online clothing brand Bonobos in 2007. He later sold his company to to Walmart in 2017 for $265m. DNVBs have a variety of key elements that set them apart from other traditional retailers. Internet Digitally Native Vertical Brands were born on the web, and focuses on millennials and digital natives. Everything is
- DTC Brands and TelevisionDirect-to-consumer, or DTC brands, have often taken unconventional paths when it comes to advertising. For example, many utilize Instagram or other social media influencers to promote their product. Recently, DTC brands have started to move away from social media platforms and back towards traditional advertising, such as posters on subway cars and television. Several DTC brands have begun implementing television into their marketing strategy. They believe that it has contributed to sales and
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Work history
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CFOPlushCare
San Francisco, United StatesFull Time
Matt Nemer works as the CFO for PlushCare, a telemedicine company that helps connect people with talented and experienced doctors remotely.
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Senior Strategisthims
- San Francisco, United StatesFull Time
Matt Nemer currently works at hims inc, one of the world's fastest growing digital native brands. He is responsible for managing all aspects of finance, as well as working on key strategic projects.
Skills
- Finance
- Financial Analysis
- Strategy
- Strategic Planning
- Data Analysis
- Marketing Strategy
- Corporate Finance
- Board Experience
- Teamworking
- Research