I am a reliable and dependable professional Graphic Designer with 20 years of experience overseeing a diverse range of creative projects. I have spearheaded and developed creative briefs from concept to completion in fast-paced, dynamic environments for national and internationally recognised brands; Securing consistent delivery of clients' expectations with minimal redrafts on £100k+ projects. I am a creative thinker who manages the entire graphic design process, from the initial concept to the final product.
Projects
- Sales Proposition Explainer VideoCompany FE fundinfo Art Director Matt Powell Agency cosdesign.agency Objective The prime objective of this project was to convert leads and increase sales. Secondly, to explain the organizations complicated offering of products and services in a clear, concise and entertaining manner. The explainer empathizes with its target audience by describing common frustrations shared by its target audience. It then presents FE fundinfo's complex solution in a clear and visually engaging manner by summa
- One Army Recruitment Campaign VideosVideo Editor Matt Powell Company Golley Slater The Campaign The British Army launched a recruitment drive aimed at young adults by illustrating how a military career is built around unique experiences, opportunities and achievements. The campaign was intended to entice potential applicants seeing the Army as an exciting place they can not only develop practical skills for life, but have an incredible adventure at the same time. It came as the military sought new ways of bringing in recruits fo
- Digital Marketing Assets – Web Adverts and EmailCreative Artworker Matt Powell Agency Green Room Client Puma The Brief To create two ecom packs focusing on Puma’s two new special edition versions of The King Platinum and the Lazertouch football boots. My role I was required to use preexisting graphics and photography supplied by the agency to create the assets.
- Company Presentation DeckGraphic Designer Matt Powell Company Eyespace Eyewear The Brief British eyewear company Eyespace have a licensing partnership with global manufacturer Land Rover. The award-winning designers of eyewear produce and distribute the first ever officially branded ranges of sunglasses and optical styles for the motoring giant. I was enlisted to develop their Range Rover Sunwear collection launch presentation. Although the Range Rover model does not its own specific branding, I was asked to to create
- Coventry University Brand GuidelinesCoventry University Coventry University is a public research university in Coventry, England. The origins of Coventry University can be linked to the founding of the Coventry School of Design in 1843. The institution is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. My role The brief was to review the challenges faced by the design team in the artwork creation phase and to create a simple and informative set
- DeWALT and McLaren Multi-Year PartnershipDeWalt (stylized as DᴇWALT) Industrial Tool Company is an American worldwide manufacturer of power tools and hand tools for the construction, manufacturing and woodworking industries, as well as home craftspeople. McLaren Racing and Stanley Black & Decker are in a multi-year partnership that will make the world's largest tools and storage company the Official Tools and Storage Partner of the McLaren Formula 1 team. Stanley Black & Decker will support the McLaren Formula 1 team at and away fro
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Work history
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Graphic Designer and Creative ArtworkerMatt Powell Freelance Graphic Design and Creative Artwork
United KingdomFreelance
• Regularly freelance for strategic and creative communications agency Emperor.
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Lead Graphic DesignerFE Fundinfo
London, United KingdomFreelance
𝗔𝗕𝗢𝗨𝗧
FE fundinfo is a leading financial data company connecting asset managers to distributors in the UK, Europe and Asia Pacific.
Globally trusted for data, technology solutions, research and analysis, open international network and expert insights, they provide transparency and enable efficiency to unlock business potential for asset managers, fund managers, distributors and financial advisers.
𝗠𝗬 𝗥𝗢𝗟𝗘
I am the lead graphic designer, brand developer and guardian as part of a large international marketing team.
My role is to understand the value of each part of the message and then arrange it accordingly. To ensure that the marketing materials are of high quality and effectively communicate your brand's message and aim of specific campaigns.
𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦
☑️ Lead the production of graphic design and artwork across print and digital media.
☑️ Initiate and craft design and artwork from written or verbal briefs using brand guidelines.
☑️ Collaborate and initiate the visual evolution of the brand.
☑️ Established and streamlined accurate design-related records and files for each project.
☑️ Oversee and complete multiple, dynamic projects simultaneously.
☑️ Ensure all projects are delivered on time and to the highest standard.
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦
☑️ Mentored the marketing team with training on the basic principles of graphic design.
☑️ Developed a distinct and sleek visual appeal within a crowded market sector.
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Skills
- Advertising Retouching
- Photoshop
- Editorial Design
- Typesetting
- Typography
- Layout Design
- Adobe
- Adobe Illustrator
- Print Advertising
- Digital Advertisement
Education
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Level 3 Certificate in Principles of ManagementThe B2W Group
- Manchester, United Kingdom
A Level 3 Certificate is equivalent to an A Level and represents one of the eight levels of qualification offered by the government's educatory system. It is designed to help prepare an individual for managerial roles, with a CMI Level 3 certificate.
Bachelor of Science. PsychologyThe Open University
- Harborne, Birmingham, UK
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