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Matt Richards

Matt Richards

IllustratorLondon, United Kingdom
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Rose Wilkinson
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Matt Richards

Matt Richards

IllustratorLondon, United Kingdom
Professions
  • Illustrator
  • Fashion Illustrator
  • Concept Artist
LevelSenior
About me
I am an illustrator producing fashion, editorial and portrait artwork. I also offer a high-speed, pitch-winning visualisation service to the PR & Advertising Industry. I started my career in the fashion industry designing, developing and managing product after graduating with a BA in fashion design back in 1998. My work has taken me to the States, China & Europe and if anything, fed my hunger for travel. However, I found that I was drawing less & less and looking at spreadsheets more and more. So now I freelance. Still designing and developing collections for clients but more importantly, most of my work now is as an illustrator.
PostsProjectsExperienceTeam
Projects
  • Christmas Advert Concept Visuals For M&S
    Christmas Advert Concept Visuals For M&SI collaborated with the creative minds at Mother, the London-based agency, to create Christmas advert concept visuals for the latest M&S campaign.
  • Animated illustrations for the Ryder Cup 2023
    Animated illustrations for the Ryder Cup 2023I was tasked with creating illustrations for still & animation formats on the RyderCup official website and social media accounts. The images were used to sell in hospitality packages to fans of golf’s pre-eminent event.
  • Editorial Portrait Illustration For Financial Times
    Editorial Portrait Illustration For Financial TimesRecently I was asked by the Life & Arts supplement in the Weekend edition of The Financial Times, to make an editorial portrait illustration of Michael Williams, founder of men’s style blog A Continuous Lean. Read more info here: https://www.mattrichardsillustration.com/blog/2022/09/editorial-portrait-illustration-for-financial-times/
  • An animated Savile Row illustration
    An animated Savile Row illustrationMoving image for the most famous destination of bespoke tailors in the world
  • Illustrations for Nyetimber Packaging
    Illustrations for Nyetimber PackagingOne of England's finest sparkling wine makers commissioned two pen and ink illustrations for their gift boxes.
  • Illustrated animation for Nyetimber
    Illustrated animation for NyetimberNyetimber, one of the world’s finest sparkling wine producers. My loose, inky style of fashion illustration were used to bring the brand’s history to life in a short animation.
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Projects credited in
  • FLOW FITNESS – BRAND IDENTITY FOR A HEALTHY BREAK STARTUP
    FLOW FITNESS – BRAND IDENTITY FOR A HEALTHY BREAK STARTUPFlow Fitness approached us with their startup business idea of running residential fitness camps in the training paradise that is Mallorca. With a relatively wide target market, from fitness addicts and intense triathlon competitors, to more casual course attendees and yogis, this identity needed to show ultimate flow. We took our inspiration from the infamous Sa Calobra, a road known for being the perfect cycling climb and descent, all smooth surface and hairpins cut through the spectacular sce
  • INSIDER JOURNEYS - WEBSITE RE-DESIGN
    INSIDER JOURNEYS - WEBSITE RE-DESIGNInsider Journeys (formerly Travel Indochina) have been helping travellers discover the real Asia, since 1993. As part of a team working on updating the Insider Journeys website, we were challenged to rationalise a sprawling page-heavy site. Together with a revitalised design that would result in a more media-rich, coffee-table experience to entice the user onto one of their tours. We developed user personas, re-mapped the user journey, eliminated dead-ends and created a more consistent UX acro
Work history
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    DirectorCEMYK ltd.
    London, United KingdomFull Time
    CEMYK is a boutique design studio who create identities and nurture brands through print & digital design, illustration, image making and copywriting.
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    UK licensed Product ManagerUmbro
     - Manchester, United KingdomFull Time
    As UK Licensed Product Manager I was directly responsible for identifying product concepts, merchandising and segmentation strategies, for the UK Licensed collections including the England kit and all ancillary product across all categories and genders, in line with the brand objectives.
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Skills
  • Fashion
  • Print Design
  • Art Direction
  • Design
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Concept Artist
Awards
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    Creative Quarterly 27 - Winner - Profession Illustration CategoryCreative Quarterly
    The journal of Art & Design is distributed across Northern America, Canada & UK and asks the question
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    Images 36The Association of Illustrators
    Shortlisted to be included in Images 36; The Best of British Illustration. A competition ran by The Association of Illustration.