Work history
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Digital DirectorMTV International
London, United KingdomFull Time
¥ Manage a team of over 30 producers, video editors, animators, designers, and social media managers, who create award-winning content across TV, Movies, Lifestyle, Music, Games and other entertainment verticals.
¥ This video/written/picture/audio content appears across multiple localised international MTV social platforms, including Snapchat Discover, YouTube, Facebook, Twitter, Instagram, Amazon Alexa, SVOD apps, TikTok, TV and more.
¥ Remit includes digital production and strategy for MTV’s linear shows, including development of online communities and fandoms. Utilise analytics, trending tools, and editorial insight to drive conversation across the digital landscape.
¥ Lead strategy for MTV UK's editorial, production and social teams, and oversee all commercial branded content executions, ensuring the department hits key KPIs and drives editorial growth and revenue.
¥ As a result of constant growth, Viacom is now within Tubular Labs' global Top 10 global media properties, based on 2018 cross-platform social video views.
¥ Work with sales teams (UK and International) to execute market-leading multi-platform campaigns (conception through to production).
¥ Key editorial stakeholder in development of websites, apps and third party platforms. Oversee production, distribution and localisation of short-form video series to international content teams.
¥ Exec produced and launched MTV Stax (a live and interactive quiz game show on Facebook Watch), and MTV News digital (daily topical news localised into six languages and distributed to local MTV social teams).
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International Entertainment EditorMTV International
- London, United KingdomFull Time
¥ Consolidated on-air, online, social, UK and International MTV teams to become the point person for all movies content across the brand globally (ex-US), and the key editorial lead in commercial conversations. Through strategic insights, saved the business over $150k a year in production costs/efficiencies.
¥ Responsible for steering social/editorial strategy across all content verticals, leading to a 440% YoY increase in social referrals. Refined daily online news strategy, creating a 45% increase in traffic YoY. Oversaw SEO/evergreen content strategy, leading to content producing 50% of total page views on-site.
¥ Oversaw all international content distribution for the MTV Movie Awards, and created global news strategy and content sharing/cross-brand Viacom editorial initiatives boosting traffic for all concerned.
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Skills
- Social Strategy
- Digital Strategy
- Editorial Direction
- Editorial Content
- Strategy
- Copywriting
- Journalism
- Article Writing
- Marketing