Matt Rooke

Matt Rooke

Freelance creative director, art director and designerUnited Kingdom
+ Info


kells Hayward
Pip Jamieson
Natalie Worgs
Matt Rooke

Matt Rooke

Freelance creative director, art director and designerUnited Kingdom
About me
I'm a freelance creative, specialising in design and art direction, with over 25 years of experience in the design and advertising industries. I provide my clients with creative solutions that will help them succeed and flourish. I create for print, online, and environmental, and I can help at every stage of the project. If you would like to see more work, discuss availability or have a chat about something else, let’s talk. 07916 153 496
  • Refraction Illustrations
    Refraction IllustrationsContemporary study of refraction upon objects. Using a strong graphic illustration style on unusual subjects in an everyday setting, the work was both unique and arresting. The result was considerable engagement and discussion on social media platforms.
  • A new global creative platform for Birmingham Airport
    A new global creative platform for Birmingham AirportWhen BHX wanted to re-brand, we ignored the noisy competition and opened a dialogue with their customers – every single person on the planet. Commisioned at Connect.
  • Finning Fluid Analysis Social media Campaign
    Finning Fluid Analysis Social media CampaignFinning’s Fluid Analysis service is crucial to a healthy business, but its detailed benefits aren’t so easy to explain to would-be customers. So we created a social media campaign where the fluid itself conveyed the message, letting the art direction explain the process and the copy deliver the benefit. All without a digger in sight. The end result was a clear and striking campaign, flexible enough to work across all social platforms and further media, like page takeovers.
  • Building a healthy brand.
    Building a healthy brand.Even small businesses benefit from big ideas. With a clear creative strategy, I helped Niki find the perfect way to talk about her training programmes. Initially a ‘business card’ brief, we created a strong, simple and (pardon the pun) flexible creative platform that continues to provide Niki with everything she needs to get her message across and build her business.
  • Ventilation awards creative concept.
    Ventilation awards creative concept.Not all business sectors sound sexy, but that’s no excuse for sticking with the first execution. In the case of this awards ad, a little extra effort revealed a lovely idea. The strong, ‘sticky’ visual did all the heavy lifting and as such required minimal copy. The image was so strong, we simply carried it through to everything from email invites to event graphics. Commissioned at Key Parker.
  • Making molehills out of Mundane Subjects.
    Making molehills out of Mundane Subjects.Educating staff on everyday issues, needn’t be boring. To make complicated information easy for HiQ staff to digest, we created 'The Cuppa Guides.' – engaging and informative booklets, readable in the time it takes to have a cup of tea. Commissioned at Connect.
+ View all
Work history
    United KingdomFreelance
  • Conceptual Thinking
  • Creative Art Direction
  • Graphic Design
  • Branding Identity
  • Campaign Advertising
  • Advertising Concepts
  • Through-the-line Campaigns
  • Poster Design
  • Direct Mail
  • Illustration