MATT SCARFF

Director of ITV Creative and Events

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  • LocationLondon, United Kingdom

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About me

 

I am the Director of ITV Creative & Events and lead the multi-award winning creative and events agency based within the UK's biggest commercial broadcaster ITV. With over 20 years’ experience in broadcast media, I thrive in a fast paced environment and have strong team and project management skills. I have integrated digital campaign thinking and production into the traditional agency environment and have successfully restructured the ITV Creative, CITV and ITV Events teams' to deliver an award winning service for ITV and our advertisers, winning Event Team of the Year in October 2015 and 2 D&AD Pencils in 2016 for ITV Creative. I have rebranded some of the UK’s biggest TV channels and launched three of the most talked about, Sky Atlantic, ITV Encore and ITVBe. I am Chair of ITV Pride, ITV's LGBT network and have been appointed London Chair for the Company-wide OneITV Ambassador cultural change programme that launched in 2015.

Skills

 

  • Advertising
  • TV
  • Copywriting
  • Design
  • Creative Direction
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns

Work history

Currently

Director of ITV Creative, Events and Chair of ITV Pride

ITV

Aug 2014
  • I am responsible for delivering campaigns to fill over £270 million pounds of promotional airtime on ITV channels and services. I lead the integrated direction and vision for ITV Creative (including CITV) and ITV Events across all functions; creative, production, design, print, digital, social, experiential, channel continuity and key events right across ITV. I am London Chair for the OneITV Ambassador programme, leading an internal network of ITV colleagues to improve communication and process across the business. I am Chair of ITV Pride, ITV's LGBT network.

Currently

Director of ITV Creative

ITV

Apr 2013
  • Responsible for setting the future direction and vision for ITV Creative across all functions (creative, production, design, print, digital, social and continuity), to ensure the most efficient and effective delivery of integrated marketing assets to drive programme and brand engagement for the ITV family of channels and platforms.

2016

Head of Creative

Sky

Nov 2010 - Mar 2016
  • Led the creative output for all 360 priority campaigns and brand identity for the Sky Entertainment Network - Sky 1, Sky Living, Sky Atlantic, Sky Movies & MGM, Sky Arts and Sky 3D.

2013

Consultant & ITV Creative

ITV

Mar 2013 - Apr 2013
  • Reviewed the Continuity and Navigation function within the ITV Network and made recommendations to improve the process and deliver efficiencies across the team.

2013

Creative Director & Entertainment

Sky

Mar 2012 - Jan 2013
  • To provide creative direction, strategic thinking and leadership for the creative teams working across Sky's portfolio of Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts, Sky Movies, Challenge and PickTV). Responsible for channel identities, priority campaigns for all platforms (TV, Radio, Digital and Print).

2010

Creative Director

UKTV

Apr 2008 - Nov 2010
  • Responsible for the creative output of the UKTV thematic channels (Watch, GOLD, Dave, Alibi, Eden, Blighty, Yesterday, Home, Really and Good Food) across all media platforms and was instrumental in the development and implementation of what was widely believed to be the most ambitious rebrand in British broadcasting history – 10 channels in 19 months.

2008

Creative Head & BBC One

BBC

Aug 2003 - Jun 2008
  • Led a team of 12 creative and production staff in a self-op editing environment, driving forward major promotional projects for BBC ONE.

2003

Creative

BBC

Jan 1998 - Jan 2003
  • Delivered priority campaigns for BBC channels in the United Kingdom and around the world via International channels and services.

1998

Creative

ITV

Jan 1997 - Jan 1998
  • Delivered priority campaigns for the ITV regions Carlton and Central.

1996

Assistant Producer

Star TV

Jan 1994 - Jan 1996
  • Worked alongside Producers and Creatives to create brand experiences for STAR Plus channel in Asia, eventually graduating to create my own campaigns.

1996

Reporter & Presenter

RTHK

Jan 1993 - Jan 1996
  • Reporter for Radio 3's daily afternoon programme 'DriveTime'. Covered features leading up to the Hong Kong handover in 1997. I was also a Newsreader for RTHK News.

Education

1993

HND Broadcast Journalism

West Surrey College of Art and Design

May 1991 - May 1993

    Awards

    2015

    TV Text Santa, Knitted Ad Break

    D&AD

    • D&AD Awards 2016 | D&AD Graphite Pencil Winner | D&AD Wood Pencil Winner Text Santa is ITV

    2015

    ITV Events

    2014

    ITV

    Promax

    • ITV awarded PromaxBDA UK Channel of the Year at the annual UK Awards.

    2014

    ITV

    • A 4 day course for ITV senior managers

    2012

    Sky, Sky Podium

    Sky

    • A 6 month course for Sky senior managers