MATT SCARFF

I am responsible for delivering campaigns to fill over £270 million pounds of promotional airtime on ITV channels and services. I lead the integrated direction and vision for ITV Creative (including CITV) and ITV Events across all functions; creative, production, design, print, digital, social, experiential, channel continuity and key events right across ITV. I am London Chair for the OneITV Ambassador programme, leading an internal network of ITV colleagues to improve communication and process across the business. I am Chair of ITV Pride, ITV's LGBT network.

Responsible for setting the future direction and vision for ITV Creative across all functions (creative, production, design, print, digital, social and continuity), to ensure the most efficient and effective delivery of integrated marketing assets to drive programme and brand engagement for the ITV family of channels and platforms.

Reviewed the Continuity and Navigation function within the ITV Network and made recommendations to improve the process and deliver efficiencies across the team.

To provide creative direction, strategic thinking and leadership for the creative teams working across Sky's portfolio of Entertainment Channels (Sky1, Sky Living, Sky Atlantic, Sky Arts, Sky Movies, Challenge and PickTV). Responsible for channel identities, priority campaigns for all platforms (TV, Radio, Digital and Print).

Led the creative output for all 360 priority campaigns and brand identity for the Sky Entertainment Network - Sky 1, Sky Living, Sky Atlantic, Sky Movies & MGM, Sky Arts and Sky 3D.

Responsible for the creative output of the UKTV thematic channels (Watch, GOLD, Dave, Alibi, Eden, Blighty, Yesterday, Home, Really and Good Food) across all media platforms and was instrumental in the development and implementation of what was widely believed to be the most ambitious rebrand in British broadcasting history – 10 channels in 19 months.

Led a team of 12 creative and production staff in a self-op editing environment, driving forward major promotional projects for BBC ONE.

Delivered priority campaigns for BBC channels in the United Kingdom and around the world via International channels and services.

Delivered priority campaigns for the ITV regions Carlton and Central.

Worked alongside Producers and Creatives to create brand experiences for STAR Plus channel in Asia, eventually graduating to create my own campaigns.

Reporter for Radio 3's daily afternoon programme 'DriveTime'. Covered features leading up to the Hong Kong handover in 1997. I was also a Newsreader for RTHK News.

D&AD Awards 2016 | D&AD Graphite Pencil Winner | D&AD Wood Pencil Winner Text Santa is ITV

ITV awarded PromaxBDA UK Channel of the Year at the annual UK Awards.

A 4 day course for ITV senior managers

A 6 month course for Sky senior managers