About me

I am an experienced freelance Performance Marketing Specialist with a wide-range of skills in advertising and marketing. My work centres on Digital Strategy and I have a proven track record of creating and implementing highly successful paid media campaigns. I also have knowledge and experience in offline campaigns and can incorporate this into brand strategies where necessary.

QuestionsProjectsExperienceTeam

Projects

• Benefit Cosmetics, Paid Media Strategy Complete management of Benefit UK’s paid media strategy and digital media buying.
• Craved, Performance Marketing Management of all aspects of the businesses B2C acquisition throughout Christmas period.
• Gandys - SS16 Launch Advertising Creation and implementation of digital media plan for the launch of Gandys SS16 ranges.

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Projects credited in

• 6

  Google Grow My StoreHelp businesses grow with an insightful new product. Today’s customer is more demanding than ever. With digital retail competition mounting, thousands of businesses miss out on sales because their stores don’t meet high customer expectations. Building off of the success of the initial launch, we’ve evolved Grow My Store into an intuitive product that outlines tailored insights and shows businesses how they stack up against competitors. Every product update is driven by user feedback and strate
• 3

  Google I Am RemarkableA campaign to celebrate the remarkable achievements of women and underrepresented groups everywhere. Studies have shown that women and minorities are more likely to underplay their achievements, leading to lower wages and less prestigious roles. To redress this imbalance, Google launched #IamRemarkable, a training initiative that empowers underrepresented groups to own their achievements in the workplace and beyond. To celebrate #IamRemarkable, Phantom created a campaign that puts inspiring re
• 12

  D&AD Masterclasses - What's on summer 2019At D&AD, we know that achieving creative excellence takes more than pure skill. It takes a certain mindset, a bit of business acumen, and a dose of cultural understanding. That’s why we work with Pencil-winning expert to deliver transformative Masterclasses at D&AD all year. Our creative learning programs connect you and your business directly to the people making the most outstanding work today and enable to learn skills to generate brilliant outcomes tomorrow.

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Work history

Senior StrategistPHANTOM
Jan 2020London, United KingdomFull Time
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Performance Marketing SpecialistFreelance
Apr 2015London, United KingdomFreelance
I currently work both agency and client side on a freelance basis managing the creation and implementation of media strategies. This includes both branding and performance-based campaigns and spans across a variety of sectors and business sizes.

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Skills

• Paid Advertising
• Paid Media
• Paid Search
• Paid Social
• Digital Media
• Social Media Advertising
• Digital Marketing
• Digital Advertising
• Media Buying
• Media Planning

Education

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BSc MathematicsSwansea University
Aug 2011 - Jun 2012Swansea, United Kingdom
BSc in Mathematics