About me
I am an experienced freelance Performance Marketing Specialist with a wide-range of skills in advertising and marketing. My work centres on Digital Strategy and I have a proven track record of creating and implementing highly successful paid media campaigns. I also have knowledge and experience in offline campaigns and can incorporate this into brand strategies where necessary.
Projects credited in
- Google Be Internet LegendsTeaching lessons in legendary online behaviour with an empowering guide to digital safety. While Google’s Be Internet Legends programme is helping school children learn how to navigate the online world with confidence, parents — who face increasing anxiety over their family’s digital safety — are still being left out of the loop. To bridge the knowledge gap, we created the Be Internet Legends Parents Page — a useful resource full of internet safety tips, tools, and advice that helps parents a8
- Google Grow My StoreHelp businesses grow with an insightful new product. Today’s customer is more demanding than ever. With digital retail competition mounting, thousands of businesses miss out on sales because their stores don’t meet high customer expectations. Building off of the success of the initial launch, we’ve evolved Grow My Store into an intuitive product that outlines tailored insights and shows businesses how they stack up against competitors. Every product update is driven by user feedback and strate6
- Google I Am RemarkableA campaign to celebrate the remarkable achievements of women and underrepresented groups everywhere. Studies have shown that women and minorities are more likely to underplay their achievements, leading to lower wages and less prestigious roles. To redress this imbalance, Google launched #IamRemarkable, a training initiative that empowers underrepresented groups to own their achievements in the workplace and beyond. To celebrate #IamRemarkable, Phantom created a campaign that puts inspiring re3
- Google 10 Weeks of MagicA digital street and delightful stories to bring Google magic to life this festive season. Any recipe in seconds, music in every room, a live feed from your doorstep to your phone - Google can add magic to your life. This holiday season, we’re introducing people to the many benefits of Google products with a digital advent calendar set on a delightfully illustrated street. Behind each of the street’s ten doors is an enchanting story and a range of offers on Google devices. From daylight savin2
- The New Blood Awards 2019 Briefs are here!18 real briefs, set by real brands, judged by top creatives. The New Blood Awards are open to students, grads and aspiring creatives aged 18-24 not currently employed in the creative industries. Why Leave Your Future to Fate? Take it on. Take a leap. Take on a brief. Let it take over your thoughts. Let it loose on your notepad, your laptop, your life. Starting will be tough, but you have to begin it to win it. You’ll brave that blank page and battle the block. Forget the box, think anywhere. T16
- D&AD Awards 2019 - entries now open!D&AD Awards 2019 are open for entry. The D&AD Awards inspire and celebrate the best in design, communications and advertising. Winning a Pencil remains the pinnacle of many careers. Nothing matters more. What's New in 2019: Craft Categories This year we are launching a newly restructured craft offering with standalone craft categories, ranging from Illustration to Cinematography, Direction to Typography, that cover both design and advertising Next Categories Budding professionals will have t16
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Work history
Senior StrategistPHANTOM
London, United KingdomFull Time
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Performance Marketing SpecialistFreelance
London, United KingdomFreelance
I currently work both agency and client side on a freelance basis
managing the creation and implementation of media strategies. This includes both branding and performance-based campaigns and spans across a variety of sectors and business sizes.
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Skills
- Paid Advertising
- Paid Media
- Paid Search
- Paid Social
- Digital Media
- Social Media Advertising
- Digital Marketing
- Digital Advertising
- Media Buying
- Media Planning
Education
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BSc MathematicsSwansea University
- Swansea, United Kingdom
BSc in Mathematics