Matt Thomas

Senior Strategist

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

I am an experienced freelance Performance Marketing Specialist with a wide-range of skills in advertising and marketing. My work centres on Digital Strategy and I have a proven track record of creating and implementing highly successful paid media campaigns. I also have knowledge and experience in offline campaigns and can incorporate this into brand strategies where necessary.


  • Paid Advertising
  • Paid Media
  • Paid Search
  • Paid Social
  • Digital Media
  • Social Media Advertising
  • Digital Marketing
  • Digital Advertising
  • Media Buying
  • Media Planning

People I’ve worked with

Companies I’ve worked with

  • D&AD


    • Design
  • F


    • Google


      • Technology


      • Advertising

    Work history


    Senior Strategist


    Jan 2020
    • London, United Kingdom
    • Full Time


    Performance Marketing Specialist


    Apr 2015
    • London, United Kingdom
    • Freelance
    • I currently work both agency and client side on a freelance basis managing the creation and implementation of media strategies. This includes both branding and performance-based campaigns and spans across a variety of sectors and business sizes.


    Marketing Manager


    May 2018 - Jan 2020
    • London, United Kingdom
    • Full Time
    • I manage all aspects of marketing for D&AD, from budget control, paid media and conversion funnel development to creative briefing and the development of brand stories, and work across all parts of the companies offering. A few key responsibilities are: - Increasing exposure through, and audience growth within, desired audiences. - Analysing and defining owned and desired audiences through data and analytics. - Work across all areas of business and streamline marketing activities across multiple products and platforms. - Develop marketing strategies, designate budgets, distribute roles and manage project teams. - Manage creative brief, decide on successful pitches and agree on workload with creative agencies. - Management of the creation of all digital assets, environmental, screen and OOH assets. - Project manage Marketing and Creative input into key activities such as D&AD Awards and D&AD Festival. - Increase conversions in terms of D&AD Awards entries, Festival pass bookers, New Blood entrants, Masterclass attendees and other areas of business. - Planning, management and reporting of all aspects of marketing including email marketing, social marketing, paid media, liaisons with press team, audience data management, etc. - Be the marketing point of contact for all other internal teams and worked with team leads to develop strategies to solve their problems and reach key milestones. - Uphold the brand guidelines and TOV and be the final sign-off for branded assets. - Project manage all areas of creative sustainability at D&AD.


    Head of Marketing

    Craved London

    Sep 2017 - May 2018
    • London, United Kingdom
    • Full Time
    • As a company that focuses on gifting, Christmas is by far the busiest time. I joined the brand before this period in order to streamline all marketing efforts and improve performance across all acquisition and retargeting. I was in charge of all PR & Marketing, both online and offline, including media buying, content, brand image, webdev, partnerships and press.


    Paid Social Manager

    Cult LDN

    Jun 2015 - Oct 2017
    • London, United Kingdom
    • Freelance
    • I held a 12-month contract at Cult in order to set up and grow the Paid Media arm of the agency. This included pitching paid media to their current clients & new business opportunities, whilst managing all campaigns taken on.


    Digital Account Executive


    Jan 2014 - Apr 2015
    • London, United Kingdom
    • Full Time
    • At MWI, I was part of a 2-man digital team and was responsible for all sections of their clients digital campaigns. This spanned from the initial briefing stage, all the way through strategy, implementation, management and reporting.



    BSc Mathematics

    Swansea University

    Aug 2011 - Jun 2012
    • Swansea, United Kingdom
    • BSc in Mathematics