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Task include: Development of multiple complex projects with interdisciplinary teams, present concepts to client and stakeholders, conceptualization and implement of designs, ensure that the creative output meets/exceeds client’s expectations, maintain a strategic vision, art direct photo shoots and conduct on site visits.
Variety of freelance design projects including pitch, presentations, brand guidelines, retail graphics, window displays and artworking for various design agencies including Harlequin Design, Portland Design, Harrsion Fraser, Beyond Communication and Silver Leopard. Clients include: Nestle Kit Kat Marks & Spencer Wedgewood Tea Hunter Barbour Puma x Arsenal Pink / Tomas Pink Joseph x Mary Katrantzou Elemis Cosmetics The Body Shop Fudge Haircair Coral Gaming British American Tabacco
Worked as a part of the Brand & Concept and Private Label Teams. Lead designer for over 20+ private labels for stores such as Macy’s, Kohl’s, Nordstrom, Debehams, Zalando and Selfridges. Work with key stakeholders on celebrity diffusion lines such as Truth or Dare by Madonna, Material Girl, Simply Vera Wang, Princess Vera Wang and Attitude by Jay Manuel. Creation of logos, marketing materials and brand development for prospective clients. Update and create new reference materials for seasonal tends (inspiration boards, catalogue and web updates). Worked directly with upper management and CEOs on presentation and collaterals for conferences and special events.
Print designer and infographiste in the new media department of Standard Life Canada. Headed the integration of the Standrad Life re-brand for Standard Life Investments and Standard Life Mutual Funds branches. Task include: Design and Creation of Print Materials (Booklets, Newsletters, Brochures, Posters, Ads, Flyers, Web Banners, Quarterly Magazines and Application Forms), Page Layout, Typesetting, Image Research, Press Proofing and Paper Filling.
Ran and operated a small in-house design agency. Projects included creation and development of visual identities, flyers, posters and window displays for an eclectic mix of clients including: >Aldo Group > Bath and Body Works >Free & Easy Traveler >Papeterie Nota Bene >Synergx Technologies >Studio Avenue Dance >La Scala Salon >Nights Gone Wild