About me

A committed marketing professional with extensive entrepreneurial experience, predominantly specialising in social media for brands within FMCG, Luxury, Beauty, and Fashion.

QuestionsProjectsExperienceTeam

Work history

Social Media & Content ManagerCollider
Apr 2018London, United KingdomFull Time
Working as part of the agency's social team, our clients range from Fashion, Luxury and FMCG, to Tech, Finance and Energy. I work across channels on multiple exciting campaigns and always-on social for the likes of De Beers jewellers and BEAR Nibbles fruit snacks. • Responsible for developing and presenting social media strategies with strong content calendars to grow social audiences, increase brand advocacy and customer engagement. • Working with international markets to provide clear and precise social media brand guidelines for in-house marketing staff. • Own content creation from end-to-end working with in-house photographers and designers to create assets in-line with client brand guidelines. • Manage significant paid social media activity to drive audience growth, reach, engagement, traffic and footfall, all the while ensuring consistent ROI. • Responsible for community management during experiential activations, responding to customer questions and comments ensuring all enquiries are dealt with and escalated to customer service teams when needed. • Delivering strong KPI’s across all channels with a focus on measuring, analysing, reviewing and reporting on all social media metrics to determine the effectiveness of campaigns in an effort to maximise results. • Monitor competitor activity to keep abreast of developments in the industry. Constantly look for inspiration on how clients can innovate, as well as being one of the agency’s leading experts on everything to do with social. • Own the agency's social media presence (LinkedIn, Twitter, Facebook and Instagram) – developing and executing our social strategy, creating rich content that engages and grows our online communities and positions us as leaders in social media within our industry.
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Ecommerce & Marketing ManagerGold By Glow
Sep 2016 - May 2019London, United KingdomFull Time
Specialising in medical-grade 24K Gold Facial Mask Treatments, GOLD BY GLOW is a business project I personally built from start to finish. I collaborated with cosmetic professionals to create the formulas, developed our marketing strategy, packaging and brand DNA, successfully launching on the market in November 2017. • Creating all social media content from start to finish (photography, GIFs & video) fully utilising Adobe Creative Suite, building a strategy to drive social engagement on multiple platforms (Instagram, Facebook, Twitter, Snapchat). • Following online trends, cultivating and maintaining meaningful relationships with a broad spectrum of influencers across all channels. • Executing paid content and partnerships from initial outreach, negotiation and final execution, ensuring plans are completed on time and within budget. • Formulating and implementing all Google AdWords and social media paid activity, monitoring performance and making changes to maximise ROI. • Implementing and monitoring of KPIs, management of P & L. Conducting sales reports and brainstorming original and creative advertising ideas and concepts to revenue increase growth globally. • Visualising and managing web development at every stage, including creating all graphic and video content. Analysing site metrics and A/B testing to improve search engine traffic, conversion rates and customer experience across all pages. • Ensure seamless optimisation of content from website to mobile (images, graphics, product photos etc.) to improve sales via effective and relevant SEO friendly content. • Formulating all digital marketing activity, creating copy and graphics for weekly email newsletters to send B2C. Analysing and creating all automated email marketing work flows (abandon checkouts, customer purchase follow ups, reengagement initiatives etc.) to increase customer rapport and ultimately boost revenue.

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Skills

• Social Media
• Social Media Advertising
• Social Media Management
• Social Media Marketing
• Photography Editing
• Photography
• Paid Social
• Community Management
• Content Creation
• Content Coordination

Education

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Film Studies BAUniversity of Sussex
Sep 2008 - Jul 2011Brighton, United Kingdom