Matteo Giuseppe Pani is a multidisciplinary Sardinian designer living in New York and working at Sagmeister & Walsh. Before moving to New York Matteo has worked at BBDO (Milan), R/GA and Winkreative (London). He is particularly interested in: branding, patterns, fashion and digital illustration. His design is inspired by the Sardinian Culture.
Projects
- MillyMilly MILLY (by Michelle Smith) wanted to rebrand their advertising and communications to reflect the attributes of their new collections: Edgy, irreverent, bold and colourful. We created a campaign consisting of over 400 images and animations. The images below are only the ones I created together for both the main campaign and social media. Credits Design Studio: Sagmeister & Walsh Creative Direction: Jessica Walsh, Stefan Sagmeister Concept/Lead Design (main campaign): Jessica Walsh, Matt
- Milly MixA series of Milly Images from mixed campaigns that I have made at Sagmeister & Walsh. Credits CLIENT: MILLY by Michelle Smith CREATIVE / ART DIRECTION: Jessica Walsh DESIGN: Matteo Giuseppe Pani PHOTOGRAPHER: Henry Hargreaves MAKEUP: Anastasia Dursaova PRODUCTION: Molly Brunk, Erica Grubman, Group Theory RETOUCHING: Daniel Plateado, Khoi Pham, Angela Iannarelli
- BaboonBABOON is a bags operation for the new generation of travelers. Made for the slash generation, BABOON wanted an identity that was irreverent, flexible, and full of weird surprises. We created the name for the company, as well as the brand identity, illustrations, custom typeface design, social media direction, and copywriting. We also helped suggest product design choices such as color, and illustrated a set of unique BABOON branded patterns for the interiors of the luggage. Stay tuned as we'll
- The New York Times Magazine CoverThe NewYork Times Magazine Cover We conceptualized and photographed the cover for the Health Issue of the New York Times Magazine. Two images were created for this dual cover issue. The issue highlights the importance of animals on human health and medicine. Accordingly, the covers display two of America's favorite pets dressed as leaders of human health – doctors. Credits ART DIRECTION: Jessica Walsh NY TIMES DESIGN DIRECTOR: Gail Bichler NY TIMES PHOTO EDITOR: Amy Kellner DESIGN: Matteo Gius
- Frooti FizzFrooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fiz
- Pins Won't Save The WorldI contributed to "Pins Won't Save The World" by conceptualising and illustrating these select works. In this collection of my illustration work, I've included both produced work on various mediums (pins, stickers, and patches) as well as work that did not make the cut. Credits: CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister DESIGN: Felipe Rocha, Jessica Walsh, Daniel Brokstad, Ange Iannarelli, Yu Chen, Kim Corti, Harry Butt, Emily Frank, James Lunn, Timothy Goodman CONTRIBUTING
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Work history
Graphic DesignerWinkreative
- 1 Dorset St, Marylebone, London W1U, UKFreelance
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Graphic DesignerSagmeister&Walsh
- 900 Broadway, New York, NY 10003, USAFull Time
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Skills
- Visual Arts
- Design
- Illustrator
- Indesign
- Photoshop
- Gif Animating
- Layouts
- Illustration
- Pattern Development
- Art Direction
Education
MA degree in Graphic Branding & Identity
- Elephant and Castle, London, UK
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Graphic Design and Art DirectionNABA Milano
- Via Carlo Darwin, 20, 20143 Milano MI, Italy
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Awards
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Finalist at Young Guns 16ADC