Hello. My name is Matteo and I'm a copywriter. I write copy* that is concise and engaging. To be even more concise (and engaging), I write for companies who want to put their message into copy that people want to read. Easy. I also compile tailor-made projects for clients and businesses that are on the lookout for high-quality Content Marketing. Here's exactly how I do it: 1) Copywriting I craft promotional and sales copy for brands that want to promote and sell their products and services. I do so through Content Marketing of substance with a bespoke tone of voice that will engage and convert the target audience. 2) Contents My bread and butter: I am a keen commentator of contemporary culture, crafting original contents and articles that are entertaining and well written. My areas of specialty are Visual Literacy, Fashion, Lifestyle and Beauty. 3) Art-Direction That's what I have a BA degree on, really. Through the years I have compiled in-depth visual research for Art Directors and Production companies alike, cherry-on-topping that with six years at the helm of an online publication. All in all, my specialties are: Copywriting, Content Marketing, Art direction for publishing, SEO, Blog Posts, Interviews, WordPress Setup, Social Media, and Comparative Analysis. Tutto quello che ho scritto sopra, so farlo anche in Italiano. BOOM. *I wanted to say that I craft "written images", but this is neither the place nor platform for such ornate prose. I also do ornate prose, by the way. If that's what you're into. I am a conscientious person who works hard and pays attention to detail. I'm flexible, quick to pick up new skills and eager to learn from others.
I am in charge of writing and compiling Golden Goose's annual, in-house travel guides. This role very much focuses on research, development of TOV and the brand's layered identity. The Fall-Winter edition is an in-depth study of Hokkaido, the Japanese island that inspired many of the designs throughout the collection. This range of beautifully edited books is a wonderful tool for the brand to share the many inspirations and visual implications of their design process as well as paying homage to the cultural wealth of the places that inspire each and every collection.
At Atelier Research, a visual research agency, I worked indirectly on various campaigns for brands including Armani, Alexander McQueen and Chanel amongst others. Sourcing visual inspirations for marketing and production teams through the creation of ad-hoc portfolios and presentations. I am in charge for the editing of text and curated copywriting of our clients.
As the editor of this fashion and lifestyle magazine, I was in charge of the production of digital contents such as articles and fashion shoots - as well as the management of the team of contributors: tight teamwork and management were essential assets to my role. As was coordinating between PRs, agencies and stylists for fashion editorials. Design, updating and maintenance of the now closed web page www.thelujonmagazine.com
Creation of contents for the magazine's online page and writing on the printed issues. The position also required a vast knowledge of trends, designers and companies. Daily tasks included liaise with PR companies, transcribing interviews, create relevant articles for the magazine's web-page and assist with general fashion-related projects such as shoots and video editing.
Research and on-set-assisting for various publications such as 'Harper's Bazaar US', '032c', 'Grey' as well as 'Fantastic Man' and 'the Gentlewoman'. Key aspects of this role were to be able to liaise with PR's and organise collections and returns, assist on set, research into current trends and have excellent time management skills