I'm a Marketing specialist, with over 2 years of B2C and B2B experience in the marketing industry. First working at 2K Games, a global entertainment company, then Mathys & Squire, one of Europe’s top IP Firms, as well as Slaughter and May, a Magic Circle law firm. I have a proven track record across content and digital marketing, taking ownership of both large- and small-scale marketing campaigns for a variety of products and services. After experiencing the world of B2B marketing and developing a broad skill set, I am keen to re-enter the commercial marketing sphere.
Work history
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Business Development ExecutiveSlaughter and May
- London, United KingdomFull Time
Actively contributed to the firm's strategic marketing initiatives, including overseeing and managing events tailored to Slaughter and May’s diverse client network.
Utilised CRM systems such as Microsoft Dynamics to streamline communication channels and ensure personalised engagement with customers.
Played a key role in comprehensive market research and competitor analysis to fortify the firm's competitive edge, and created in-depth reports for internal distribution.
Stayed abreast of industry trends, providing valuable insights for strategic decision-making and identifying emerging opportunities and challenges.
Involved in content distribution strategies to enhance brand visibility and maintain a strong market presence across online channels and socials.
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Marketing CoordinatorMathys & Squire
- London, United KingdomFull Time
Supported content marketing with creative asset creation and distribution across various platforms using tools like Photoshop, InDesign, Canva, and WordPress.
Planned and executed internal and external events for partners and clients, including investor events for prestigious organisations and client networking events.
Monitored and optimised digital marketing activities through Google Analytics, ensuring efficiency in SEO, PPC, and implementing targeted LinkedIn ad campaigns.
Aided business development through effective customer relationship management using project management tools like Monday.com.
Co-led the pitching process for high-profile prospect clients, crafting compelling tender content and acting as a brand ambassador to showcase the firm's client-centric approach.
Led internal CSR activities, organising successful charity campaigns and social events to enhance cross-functional communication within the firm.
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Education
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BSc MarketingUniversity of Southampton
- Southampton, United Kingdom
Awards
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University of Southampton Best Dissertation PrizeUniversity of Southampton
Awarded for my dissertation on physical to digital shifts in buying behaviour in the entertainment industry.