About me
Ambitious, self-motivated and enthusiastic visual merchandiser specialising in retail fashion whose principal strengths include
• Ability to adapt to new environments and situations
• Experienced history in a wide variety of retail
• Strong interest in fashion which fuels the creative side of my personality
• Working with high individual and departmental targets
Work history
Visual MerchandiserFlannels
London, United KingdomFull Time
I am responsible for the identity of the growing number of stores around the UK. I create brand packs which enable the stores to merchandise new brands correctly within their environment and this also brings consistency throughout the estate. I also liaise with the estate’s buying and merchandising department to create mannequin outfits for all seasonal window updates and installations.
Recently, I have helped introduce a method to monitor capacities for apparel and footwear which assists the company’s merchandisers on monitoring stock levels throughout the estate. I have created a visual principles document for all new stores within the estate to introduce new standards and to gain a higher level of visual continuity throughout the company. I am currently in the process of creating a similar document for all existing stores.
Along with the Head of Commercial Retail, I co-design the brand layout and elevations of all new stores and I am also an integral part of the visual install team. I am also involved in all new Flannels.com store openings around the country.
Visual Merchandiser
- Newcastle upon Tyne, United KingdomFull Time
My role was to ensure that the store’s standards were up to the highest quality following visual display checklists for all areas. This included: shop floor, windows and point of sale, carrying out floor moves to maintain a fresh look for all departments and maintaining the face of the store’s windows by creating innovative stories with the product. This in turn entices the customer into the boutique. Additionally, I was the area visual merchandiser’s first assistant, being incorporated within the design process of the seasonal window schemes and liaising with outside businesses and suppliers on behalf of the company. I also played a central role to the visual merchandising install team, visiting all eight Cruise stores to introduce the next season’s window themes.
Skills
- Strong Communication
- Apple Computers
- Window Design
- Window Decal
- Window Display
- Brand Layout
- Luxury Brands
- Commercial Styling
- Brand Storytelling
- Layout Design
Education
BA (HONS) 1s Class Foundation Musical Theatre
- Newcastle upon Tyne, United Kingdom