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Ambitious, self-motivated and enthusiastic visual merchandiser specialising in retail fashion whose principal strengths include • Ability to adapt to new environments and situations • Experienced history in a wide variety of retail • Strong interest in fashion which fuels the creative side of my personality • Working with high individual and departmental targets
I am responsible for the identity of the growing number of stores around the UK. I create brand packs which enable the stores to merchandise new brands correctly within their environment and this also brings consistency throughout the estate. I also liaise with the estate’s buying and merchandising department to create mannequin outfits for all seasonal window updates and installations. Recently, I have helped introduce a method to monitor capacities for apparel and footwear which assists the company’s merchandisers on monitoring stock levels throughout the estate. I have created a visual principles document for all new stores within the estate to introduce new standards and to gain a higher level of visual continuity throughout the company. I am currently in the process of creating a similar document for all existing stores. Along with the Head of Commercial Retail, I co-design the brand layout and elevations of all new stores and I am also an integral part of the visual install team. I am also involved in all new Flannels.com store openings around the country.
My role was to ensure that the store’s standards were up to the highest quality following visual display checklists for all areas. This included: shop floor, windows and point of sale, carrying out floor moves to maintain a fresh look for all departments and maintaining the face of the store’s windows by creating innovative stories with the product. This in turn entices the customer into the boutique. Additionally, I was the area visual merchandiser’s first assistant, being incorporated within the design process of the seasonal window schemes and liaising with outside businesses and suppliers on behalf of the company. I also played a central role to the visual merchandising install team, visiting all eight Cruise stores to introduce the next season’s window themes.